Why Diversity is Good for Tech Startups Aiming for Global, and How Buffer Nailed It

Posted on August 10, 2015 by Maelle Nys

Diversity: not just a buzzword Diversity isn’t just a buzzword. Having a mix of people can make a team more resilient, more adaptable, and better at problem solving. We all get stuck when we’re making decisions. When we’re surrounded by people like us, there’s a tendency for everyone to get hung up on the same things, or share the same weaknesses and blindspots. A more diverse group is better able to approach a range of problems. In other words, they’re

How Localization Leveraged MailTime to Get Featured in 19 Countries

Posted on August 4, 2015 by Gracia Monica

This interview is part of our series “Bring It to the World,” which is crafted for developers of websites and apps that offer localized versions to users worldwide. We’re catching up with some of OneSky’s best-known users in order to ask them about their localization experiences, and to discover some of their secrets about building a global presence. In this instalment of the series, we chat with Charlie Sheng, CMO of MailTime, an email messaging app. MailTime now supports 12 languages,

France Is M-Commerce’s Next Frontier And Here’s How You Can Crack It

Posted on July 28, 2015 by Maelle Nys

France – the next m-commerce frontier The world is migrating toward smartphones. As it does so, more and more retailers are trying to figure out how to drive mobile commerce. Those considerations don’t just apply in English-speaking countries, of course. Some of the most promising markets for m-commerce are countries with huge retail sectors and underutilized m-commerce channels. Which brings us to France. In this post, we’ll introduce you to the promising m-commerce future of one of the world’s most

Here’s Why Mobile Game Devs Have to Consider South Korea

Posted on July 24, 2015 by Gracia Monica

South Korea is Gamer Central There’s nowhere in the world that’s quite as wired as South Korea. The country has a cutting-edge wireless infrastructure, a strong economy, and one of the largest app markets in the world. It also has some of the most passionate gamer communities on earth. For mobile game developers, South Korean is a double-edged sword. The competition is fierce. But the market potential is enormous. In this post, we’ll share the information you need to navigate

The Tiny Change in Google Play That Might Hurt Your Overseas Downloads (and How to Fix It)

Posted on July 7, 2015 by Patrick Yip

We recently spotted a tiny update in Google Play that might affects billion of overseas Android users—and you might not have noticed it. The change affects the short description of apps. Previously labeled Promo Text, the short description is the first line of text that potential users see when looking at your app’s listing on Google Play. This short tagline can be the most important part of your Google Play profile for converting app searches to purchases. Pretty much every

A Five-Minute Guide to Indonesia’s Mobile Game Market

Posted on June 30, 2015 by Gracia Monica

Indonesia is a hidden gem. Why is everyone ignoring Indonesia? When mobile game developers think about Asian markets, they tend to focus on China, Japan, and South Korea. That makes sense: those countries have lots of gamers, and competitive app markets. But Indonesia is the hidden gem of the Asian mobile gaming industry. The country has more than 250 million people (it’s the fourth most populous country in the world), and a booming app market. In this post, we’ll show

3 Things KPCB Internet Trends Report Tells You about the Global Web

Posted on May 29, 2015 by Patrick Yip

KPCB’s annual Internet Trends Report is well known as what every online marketer should read. Let’s take a look at the fresh released report and see how the Internet just evolved. Internet continues to grow globally Internet started as a U.S. phenomenon in 1995 with just more than 35 million users. Almost twenty years later, there are now 2.8 billion Internet users around the world, while USA internet users only accounts for 10%. China, US and Japan are the biggest Internet

The Project Manager’s Guide to Improving Localization Quality

Posted on May 26, 2015 by Patrick Yip

Don’t just localize. Localize well. When it comes to localization, quality matters—a lot. Global users won’t flock to a localized app just because it’s available in their native tongue. If the translation is shoddy, the app will seem silly and unprofessional, at best. At worst, it can come across as disrespectful, or even offensive. Right now, we live in an era of bad translations. Machine translators such as Google and Bing simply don’t produce coherent content. And even small mistakes

The Ultimate Guide to Chinese Game & App Publishers

Posted on May 21, 2015 by Patrick Yip

A while ago, we published a cheat sheet about the top 26 China’s Android app stores. In this sequel, we’ve put together a guide to the top game & app publishers in China. Why you have to find a publisher? Because according to Google, more than 80% of users in China buy their mobile games from familiar brand. China has an unique distribution channels, and foreign developers always face the fraud and piracy issues. Thus there’s a strategic reason for

6 Tips to Succeed in Chinese Mobile Game Market

Posted on May 21, 2015 by Patrick Yip

Update: Check out our new Ultimate Guide to Chinese Game and App Publishers for more insights. How to Crack China like Clash of Clans They look like cartoon characters and are known for invading each other’s communities, but the warriors in Clash of Clans have conquered another realm in the last couple years: China. Arriving two years ago, Clash of Clans quickly became one of China’s top 10 grossing mobile games. The Finnish game has remained a bestseller despite challenges from Chinese