Category: Localization 101

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Globalization or Localization? Deciphering the Best Strategy for Your Business

Understanding Globalization Globalization defines the very intentional (and complex) process of preparing your business to be seen by the rest of the world—laying a framework of success for ongoing successful expansion.  Taking a global...


Streamlining Global Communication: Unpacking the Power of Translation Management Systems

Understanding Translation Management Systems Your translation management system is your top tool to automate and dominate as you go through the growth process. It’s a single, centralized system to contain all elements of a...


Mastering Localization Testing: Ensure Your Product Speaks to a Global Audience

The Role of Localization Testing in Product Development Localization testing enables companies to make their products and services matter to their ideal target audience. It’s a critical step in the expansion process which should...

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Mastering Internationalization Testing: Best Practices for Global Businesses

Internationalization testing is a crucial step in the software development process designed to ensure that applications function effectively across different regions, languages, and cultures. With the global digital economy’s expansion, businesses must prioritize such...

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Mastering Internationalization Strategies for Business Expansion

What is an internationalization strategy? Internationalization strategies are the driving force of global expansions for all brands—no matter what your structure is or what you’re selling. The right strategic decision empowers the sale and...

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Is AI Translation as Good as Human Expertise?

Understanding Artificial Intelligence Translation AI is growing increasingly popular in the field of translation—and it comes as no surprise. Many are impressed with the concept of automated translation being just a click away, and...

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