The Best Translation Solution for Apps, Websites & E-commerce
Written by - Mark Myerson
In southeast Asia, Grab is the biggest name in ride-hailing. Here is the story behind this $40 billion startup and the localization strategy that defeated Uber.
Written by - Mark Myerson
Written by - Kerri Lu
When James Carroll was brought into GoDaddy in 2013 as EVP of Global Platform Development he was tasked with a singular mission: transform GoDaddy into a global business. At the time, GoDaddy was 16...
Written by - Kerri Lu
Written by - Kerri Lu
Spotify seems to be everywhere in the news these days. A sky-rocketing valuation. Reported widening losses. Rumors of a delayed IPO. Through all the buzz and scrutiny, it’s undeniable that Spotify continues to grow...
Written by - Kerri Lu
Written by - Patrick Yip
16 January 2017 Update: In 2015, we first published this case study on Airbnb’s global growth. Now, almost 2 years later, Airbnb is not slowing down anytime soon, with further expansions, acquisitions, and new...
Written by - Patrick Yip
Written by - Kerri Lu
Missed Part 1 of this series? Read 9 International Growth Strategies Spotify used to acquire more than 100 million users (link here.) “Everywhere in Asia” “We want to be everywhere in Asia,” said Sunita Kaur, Managing Director for...
Written by - Kerri Lu
Written by - Kerri Lu
This article is Part 1 of our 2-part series on Spotify. Read Part 2 for a deep-dive on Spotify’s successful Asia expansion, including their pre-launch strategy for Japan. 2016 is Spotify’s year in the...
Written by - Kerri Lu
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What is Localization? Localization is the process of optimizing and tailoring your user experience to the needs and expectations of a regional population. Understanding where localization fits into the overall process of globalization and...
Written by Mandy Fong 
What is content localization? Content localization: Otherwise known as the most effective thing a business could do for its bottom line and expansion strategy—but one of the least-implemented strategies used. Why? Well, it’s often...
Written by Mandy Fong 
What is video game localization, and why is it important? Did you know that Grandview Research estimates that the global video game market size was approximately $220.79 billion in 2022? While this number certainly...
Written by Mandy Fong 
Find out why you should enter the Indonesia mobile game market, what the market looks like right now, and tips to localize your game successfully.
Written by Gracia Monica 
Understanding Globalization Globalization defines the very intentional (and complex) process of preparing your business to be seen by the rest of the world—laying a framework of success for ongoing successful expansion. Taking a global...
Written by klientboost 
Since iOS 11 was launched in September with a refreshed app store, we have been working hard to make sure that the OneSky platform can support all the relevant changes. We are excited to...
Written by Candy Li 
