Category: Game Localization

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Game Localization: Everything You Need to Know

Thanks to platforms like Steam and the App Store, developers today have unprecedented access to gamers around the world. Titles that start as an indie hit in one location can spread like wildfire through...

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6 Game Localization Tips from BANDAI NAMCO

BANDAI NAMCO’s Historical Global Growth It’s hard to hear that classic “waka waka” soundtrack and not immediately be taken back. PAC-MAN is the classic arcade game of the 1980s, and we’ve all found ourselves...

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How Mavenfall Got Featured in 100+ App Stores with Localization

Look up the top challenges facing mobile game developers today and you won’t find just a few—you’ll find dozens of major hurdles. Among these challenges, ranging from budget concerns to crafting good story content...

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7 Tips to Ace Your Mobile Game Launch in Thailand

This blog post is part of our “Where to Go” series, featuring market-specific insights and tips to help you launch in trending markets around the world. Interested in launching in another popular country in...

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How Game Translation Caused a Pokémon Protest (And How to Avoid It in the Future)

In Hong Kong this May, around 20 protesters marched to the Consulate-General of Japan to rally against Pikachu’s name change. Yes, you read that right. Pikachu. As in, the Pokémon. The name change of...

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