Author: Patrick Yip

7

App Localization in 8 Simple Steps

You work at a fast-growing startup. You’re aware that it’s time to expand to international markets—more users and bigger revenues are your top priorities right now. And you know the international market is lucrative: Google...

3

How to Grow a Business in 190 Markets: 4 Lessons from Airbnb

16 January 2017 Update: In 2015, we first published this case study on Airbnb’s global growth. Now, almost 2 years later, Airbnb is not slowing down anytime soon, with further expansions, acquisitions, and new...

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21 Ways to Get Your App Featured on the App Store

15 November 2016 Update: It’s been almost one year since we first launched this post. To date, it has become one of our most popular articles! Since times are always changing in our industry,...

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Localization in iOS 10 is Even Easier: Here’s What We Learned at WWDC

For the latest updates, read our coverage of iOS 11 and XCode 9 at WWDC 2017.  Introduction: The Worldwide Developers Conference Get a bunch of iOS developers in a room, and there’s a lot...

1

How Game Translation Caused a Pokémon Protest (And How to Avoid It in the Future)

In Hong Kong this May, around 20 protesters marched to the Consulate-General of Japan to rally against Pikachu’s name change. Yes, you read that right. Pikachu. As in, the Pokémon. The name change of...

1

Trello Teaches How They Nailed Localization and Global Marketing

Introduction There are some things that just about everyone loves, no matter where the person comes from. Laughter. Time with someone they care about. A good meal. And, perhaps, your product. It’s hard enough...

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A Five-Minute Guide to Mobile Gaming Markets in Southeast Asia

For our insights on mobile gaming in specific markets, check out our guides to: Thailand, Vietnam, Indonesia, South Korea and launching in East Asia.  Meet this year’s hottest mobile gaming market Markets change—fast. China and Latin America...

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Introducing App Marketing Stack

We’re excited to introduce a new website of ours: App Marketing Stack. It’s a curated directory of tools and resources on app marketing and mobile growth, and you’re going to love it. “But wait,”...

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