Author: Patrick Yip

21 Ways to Get Your App Featured on the App Store 45

How to Get Featured on the App Store: 21 Proven Tips

Want to see Apple promoting your app to millions of iPhone, iPad, and Apple Watch users? Find out how to get featured on the App Store in our complete guide.

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App Localization in 8 Simple Steps

You work at a fast-growing startup. You’re aware that it’s time to expand to international markets—more users and bigger revenues are your top priorities right now. And you know the international market is lucrative: Google...

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How to Grow a Business in 190 Markets: 4 Lessons from Airbnb

16 January 2017 Update: In 2015, we first published this case study on Airbnb’s global growth. Now, almost 2 years later, Airbnb is not slowing down anytime soon, with further expansions, acquisitions, and new...

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Localization in iOS 10 is Even Easier: Here’s What We Learned at WWDC

For the latest updates, read our coverage of iOS 11 and XCode 9 at WWDC 2017.  Introduction: The Worldwide Developers Conference Get a bunch of iOS developers in a room, and there’s a lot...

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How Game Translation Caused a Pokémon Protest (And How to Avoid It in the Future)

In Hong Kong this May, around 20 protesters marched to the Consulate-General of Japan to rally against Pikachu’s name change. Yes, you read that right. Pikachu. As in, the Pokémon. The name change of...

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Trello Teaches How They Nailed Localization and Global Marketing

Introduction There are some things that just about everyone loves, no matter where the person comes from. Laughter. Time with someone they care about. A good meal. And, perhaps, your product. It’s hard enough...

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