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A Quick Guide to Japan’s Huge Mobile Game Market

Japan: the world’s most lucrative mobile game market Japan’s console game market is in decline. But the mobile game market there is booming.  For app developers, that’s great news, because Japanese smartphone gamers are...

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Getting Negative App Reviews Abroad? What You Need to Know.

Overcome the language barrier in app store reviews It’s no secret: bad app store ratings can damage your download rates. But even the best app will occasionally get a bad review. It’s almost inevitable....

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Why the Translation Style Guide is Essential for Localization

Introduction Translation is an art. In order to practice that art, translators need more than a hunk of text to render in a new language. They also need guidance. They need context. They need...

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The Seven Most Common Mistakes in Game Localization

Introduction As we’ve discussed in an earlier post, mobile game developers often encounter huge roadblocks at international expansion. In this post, we’ll talk about the seven most common—and devastating—game localization mistakes that developers make....

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[New eBook] The Beginner’s Guide to Mobile Game Localization

If you’re a mobile game marketer, there’s probably been a time when you looked at the reception of your game overseas, and then felt a pang of despair. Reviews were poor, or gamers weren’t...

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How Replay, Apple’s Best App of 2014, Leveraged Localization Like A Boss

This interview is part of our series “Bring It to the World,” which profiles websites and apps that offer localized versions to users worldwide. We’re catching up with some of OneSky’s best-known users in...

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