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Japan: the world’s most lucrative mobile game market Japan’s console game market is in decline. But the mobile game market there is booming. For app developers, that’s great news, because Japanese smartphone gamers are...
Overcome the language barrier in app store reviews It’s no secret: bad app store ratings can damage your download rates. But even the best app will occasionally get a bad review. It’s almost inevitable....
Introduction Translation is an art. In order to practice that art, translators need more than a hunk of text to render in a new language. They also need guidance. They need context. They need...
Introduction As we’ve discussed in an earlier post, mobile game developers often encounter huge roadblocks at international expansion. In this post, we’ll talk about the seven most common—and devastating—game localization mistakes that developers make....
If you’re a mobile game marketer, there’s probably been a time when you looked at the reception of your game overseas, and then felt a pang of despair. Reviews were poor, or gamers weren’t...
This interview is part of our series “Bring It to the World,” which profiles websites and apps that offer localized versions to users worldwide. We’re catching up with some of OneSky’s best-known users in...
The iOS App Store is more crowded than ever. With more than 2 million apps vying for user attention, simply having a solid product is no longer enough. You need to stand out, and...
Globalization of business has opened up new areas of opportunity for industry leaders, empowering many to expand their customer base and boost profitability—something only made possible by the diverse talent that’s available on a...
For our insights on mobile gaming in specific markets, check out our guides to: Thailand, Vietnam, Indonesia, South Korea and launching in East Asia. Meet this year’s hottest mobile gaming market Markets change—fast. China and Latin America...
In this article, we’ll explore how it functions and why it’s a game-changer compared to traditional methods. What is Localization & AI Localization? AI Localization vs. Traditional Localization Advantages of AI Localization How Does...
Since iOS 11 was launched in September with a refreshed app store, we have been working hard to make sure that the OneSky platform can support all the relevant changes. We are excited to...