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What is content localization? Content localization: Otherwise known as the most effective thing a business could do for its bottom line and expansion strategy—but one of the least-implemented strategies used. Why? Well, it’s often...
What is an internationalization strategy? Internationalization strategies are the driving force of global expansions for all brands—no matter what your structure is or what you’re selling. The right strategic decision empowers the sale and...
AI Translation: Bridging Worlds, One Word at a Time. In today’s fast-paced global economy, effective communication across languages is more important than ever. Imagine the possibilities when businesses reach out to diverse cultures, creating...
Understanding Transnational Strategy A transnational strategy in the context of brand expansion allows for businesses like yours to capitalize on the efficiency and savings that localization and internationalization can provide. Allowing room for this...
What is Google Translate? Google Translate is Google’s free translation tool that offers primary translation of documents, sites and raw web content between languages. Current updates to the platform have seen tremendous improvements influenced...
What is a multilingual website? A multilingual website is considered to be any site that has content published in multiple languages. Brands might consider investing in this type of website if they’re trying to...
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The iOS App Store is more crowded than ever. With more than 2 million apps vying for user attention, simply having a solid product is no longer enough. You need to stand out, and...
Written by Mandy Fong 
Globalization of business has opened up new areas of opportunity for industry leaders, empowering many to expand their customer base and boost profitability—something only made possible by the diverse talent that’s available on a...
Written by Mandy Fong 
For our insights on mobile gaming in specific markets, check out our guides to: Thailand, Vietnam, Indonesia, South Korea and launching in East Asia. Meet this year’s hottest mobile gaming market Markets change—fast. China and Latin America...
Written by Patrick Yip 
Success hinges on adaptation—the ability to tailor content not only to different languages but also to the cultural, legal, and technical nuances of each region. But what does adaptation really mean? Adaptation is about...
Written by Mandy Fong 
Since iOS 11 was launched in September with a refreshed app store, we have been working hard to make sure that the OneSky platform can support all the relevant changes. We are excited to...
Written by Candy Li 
