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Insights on international expansion

Localization Increases Downloads by 128x for iOS Apps

Localization has become a major factor for iPhone apps, that other app developers are jumping on board to having their apps translated asap. Both the Apple App Store and Google Play currently support over 120 countries and both Apple and Google are providing extensive support for developers to launch their apps in different languages. But still, lots of developers are still struggling with whether to localize their apps, hoping to have more statistics to support their decisions. Recently, Distimo has


Top Languages used on Facebook

Whenever I talk about localization, people often ask me the same question: “Is it true that most people understand English?” My answer is yes, many people DO understand English, but when deciding whether to localize your websites and apps, it’s the PREFERENCE of your potential users that counts. Especially in today’s world where there are lots of cool websites and apps out there for people to choose from, people are likely to choose the option that they are most comfortable


Language Breakdown for the Top 5 Facebook Outside US

In a previous blog post, we talked about the top countries with the most Facebook users. And the top 10 countries outside US are namely Brazil, India, Indonesia, Mexico, United Kingdom, Turkey, Philippines, France, Germany and Italy. In this blog post, we will take a closer look at the language breakdown (i.e. number of users per language) for each of the top 5 Facebook countries. So if you’re aiming to expand to those countries, you know what languages you should


Upload Screenshots To Your Website & Mobile App

One tricky thing about website & mobile app translation is that it often involves translating strings that contain short phrases. If there aren’t enough context given to the translators, contextual translation errors often arise. For example, does “support” mean “support service” or “showing support like a fan”? Provide More Context by Attaching Screenshots OneSky’s translation management enables you to attach screenshots and tag them to specific phrases in order to provide more context for translators. For example, if the word


Glossary For Website or Mobile Apps Translation

Having a consistent glossary for website or mobile apps translation is important in ensuring everything you need translated is perfect. One important aspect in translation is the issue of consistency. Having multiple translations for the same term in different places on your websites or mobile apps would not only confuse users, but would make your websites or apps look unprofessional as well. This is particularly true if your project involves a large amount of words or is handled by multiple translators.


Placeholder Validation For Websites / Mobile Apps Translation

  Whenever I tell my friends that OneSky is specializing in mobile apps & website translation, they often ask me the same questions – “What are the difference between translating ordinary documents, websites or mobile apps? What does your company offers that are different from traditional agencies?” So in this blog post, I’m going to discuss one feature that a lot of our clients like about OneSky translation platform. It’s called “Placeholder Validation”. What is a Placeholder? Website or app


Top 10 Languages on Facebook

In a previous blog post, we’ve mentioned that the Facebook App Center is now available worldwide and that apps are encouraged to localize their content, including app descriptions, app user interface and screenshots, etc. in order to get the most out of the internationalization of Facebook App Center. But among all languages, which are the top languages that developers should first focus on? To aid your decision making process, we’re going to discuss the top countries and languages with the


Facebook App Center Now Available Worldwide!

The Facebook App Center was first launched in the U.S.A in May this year. Since then, Facebook has been gradually rolling out their App Center to more countries. With the positive feedback from developers and users, Facebook announced yesterday that the App Center would now be available to all Facebook users worldwide. Boost Your Mobile Apps Download by Listing on Facebook App Center As mentioned in our previous blog post on Facebook App Center, the App Center is a good


Russia: 2nd Fastest Growing Country for iOS Apps

  According to a report by Distimo, the top 5 fastest growing countries in terms of iPhone apps revenue are namely Japan, Russia, China, Taiwan and Thailand. While most developers should be aware of the booming markets in Japan and China (we’ve already discussed the strong growth in Asia in a previous blog post), Russia, being the 2nd fastest growing country with a strong year-on-year growth of 115%, is definitely a market that developers should keep an eye on. It


5 of the Top Ten Fastest Growing iPhone App Markets in Asia

The Rise of iPhone App Markets in Asia According to Distimo, (a mobile app store analytics company) reports that the rise of the mobile app markets in Asia has not shown any signs of slowing down since 2012 and the region is still growing at a very high pace. According to their research, 5 out of the 10 fastest growing countries in terms of revenue generated in the Apple App Store for iPhone are still countries in Asia, namely Japan, China,