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Defining Globalization, Internationalization, and Localization Did you know? These three definitions can determine your potential longevity and success in business. Understanding how to use the concepts of globalization, internationalization and localization is essential to...
What is localization? Localization is the process that products undergo to be more appealing to the native audience of any region. Your localization process will acknowledge all of the cultural and preferential elements of...
What is Back Translation? Otherwise known as reverse translation, back translation is a method of quality assurance that helps corporations and industry leaders produce high-quality and accurate translations for their assets of choice. This...
What is Language Localization? Today, we’re finally answering the question: What is localization anyway? And is it really worth it? Simply put, language localization spans all forward- or public-facing content, adopting a certain set...
What is website localization? The website localization process is a series of steps that are taken to translate your content formats into the most accurate and native language possible for your target audience. It’s...
What is video game localization, and why is it important? Did you know that Grandview Research estimates that the global video game market size was approximately $220.79 billion in 2022? While this number certainly...
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The iOS App Store is more crowded than ever. With more than 2 million apps vying for user attention, simply having a solid product is no longer enough. You need to stand out, and...
Written by Mandy Fong 
Globalization of business has opened up new areas of opportunity for industry leaders, empowering many to expand their customer base and boost profitability—something only made possible by the diverse talent that’s available on a...
Written by Mandy Fong 
For our insights on mobile gaming in specific markets, check out our guides to: Thailand, Vietnam, Indonesia, South Korea and launching in East Asia. Meet this year’s hottest mobile gaming market Markets change—fast. China and Latin America...
Written by Patrick Yip 
Success hinges on adaptation—the ability to tailor content not only to different languages but also to the cultural, legal, and technical nuances of each region. But what does adaptation really mean? Adaptation is about...
Written by Mandy Fong 
Since iOS 11 was launched in September with a refreshed app store, we have been working hard to make sure that the OneSky platform can support all the relevant changes. We are excited to...
Written by Candy Li 
