Marketing and Localization  Localization is a complex process involving many stakeholders in the company: developers, testers, product team, marketing team (often in-country), of course localization and internationalization team, including localization project manager(s), in-house/freelancers and editors etc. In trying to maintain a single, focused message globally, in-house marketing team often steps in during the process of final quality review, setting up/changing translation of core terminology, and organizing in-country events. Different companies have different models of marketing team involvement. Some, like Adobe,

Many US companies still don’t really think about the language of their content, which means there are big opportunities for the companies that do. Because English has been so influential around the world, content used to be rolled out around the world without localization. That fact is changing rapidly as consumers are beginning to demand more relevant content. English is considered the world’s most influential language by far, based on criteria such as number of secondary speakers, economic power of

Star Trek‘s futuristic technologies has long been a source of inspiration for scientists and engineers, who hope to turn science fiction into reality. Although no one has invented a transporter yet, some of its technologies, like the classic universal translator, is less far-fetched than you might think. Imagine a tiny device that could remove language barriers and let you communicate with anyone who speaks a different language that you don’t understand. This is what a true universal translator is supposed

Twitter is definitely one of our best friends to stay connected with our networks and keep abreast of the latest trends on topics we are interested in. Localization might seems a niche topic at first glance, but there are still lots of gems on twitter that can “tweet” you inspirations everyday. Here we have prepared a quick list of industry insiders, from thought leaders, insightful good-read channels to translator community. No matter if you are newbie or experienced practitioners, get