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Understanding Transnational Strategy A transnational strategy in the context of brand expansion allows for businesses like yours to capitalize on the efficiency and savings that localization and internationalization can provide. Allowing room for this...
What is a multi-domestic strategy? A multi-domestic strategy is a complementary concept to a global standardization and expansion strategy. Its main focus is to boost the visibility of a brand’s subsidiaries as independent competitors...
Defining Globalization, Internationalization, and Localization Did you know? These three definitions can determine your potential longevity and success in business. Understanding how to use the concepts of globalization, internationalization and localization is essential to...
What is Language Localization? Today, we’re finally answering the question: What is localization anyway? And is it really worth it? Simply put, language localization spans all forward- or public-facing content, adopting a certain set...
What is localization? Localization is the optimization of your product, app, or service for a specific region or market. It is an essential component of globalization, made possible by the firm framework presented by...
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Did you know that Android has 72.83% of the global mobile operating system market share, and Google Play Store is available in over 146 countries? If you want to enter the global market, you...
Written by Jac Wong 
Globalization of business has opened up new areas of opportunity for industry leaders, empowering many to expand their customer base and boost profitability—something only made possible by the diverse talent that’s available on a...
Written by Mandy Fong 
For our insights on mobile gaming in specific markets, check out our guides to: Thailand, Vietnam, Indonesia, South Korea and launching in East Asia. Meet this year’s hottest mobile gaming market Markets change—fast. China and Latin America...
Written by Patrick Yip 
In this article, we’ll explore how it functions and why it’s a game-changer compared to traditional methods. What is Localization & AI Localization? AI Localization vs. Traditional Localization Advantages of AI Localization How Does...
Written by Mandy Fong 
Since iOS 11 was launched in September with a refreshed app store, we have been working hard to make sure that the OneSky platform can support all the relevant changes. We are excited to...
Written by Candy Li 
