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What is the localization strategy? No two countries in the world have the same cultural norms, ethical scales, lifestyles, and so on. In most cases, the differences may be spot on in areas such...
The key difference between a company that merely exists internationally and one that thrives lies in a powerful localization strategy. Studies reveal that businesses investing in localization can enjoy revenue boosts of up to...
What is a localization management tool? Your potential customers may feel lost and confused if you present the product information in a language they don’t understand. This often results in poor customer conversion rates...
What is localization? Localization is the practice of adapting a product to reflect the cultural sensitivities and language of customers in the local market. The product can be anything, including a website, software, web...
What is localization management? Business owners have started recognizing the need for localizing their products. Many are taking initiatives to localize their websites, software products, video games, and other digital products to tap the...
Written by - Jac Wong
Find out what translation keys are and how to name, organize, and manage them efficiently to streamline your localization projects.
Written by - Jac Wong
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The iOS App Store is more crowded than ever. With more than 2 million apps vying for user attention, simply having a solid product is no longer enough. You need to stand out, and...
Written by Mandy Fong 
Globalization of business has opened up new areas of opportunity for industry leaders, empowering many to expand their customer base and boost profitability—something only made possible by the diverse talent that’s available on a...
Written by Mandy Fong 
For our insights on mobile gaming in specific markets, check out our guides to: Thailand, Vietnam, Indonesia, South Korea and launching in East Asia. Meet this year’s hottest mobile gaming market Markets change—fast. China and Latin America...
Written by Patrick Yip 
Success hinges on adaptation—the ability to tailor content not only to different languages but also to the cultural, legal, and technical nuances of each region. But what does adaptation really mean? Adaptation is about...
Written by Mandy Fong 
Since iOS 11 was launched in September with a refreshed app store, we have been working hard to make sure that the OneSky platform can support all the relevant changes. We are excited to...
Written by Candy Li 
