Category: Business Practices

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Lost in Translation: How an IKEA Toy Became a Political Symbol

A Toy by Any Other Name? Despite being known as a city of luxury goods shopping, we saw something unusual this Monday: shoppers scrambling to get their hands on an ordinary IKEA doll. It...

2

How Evernote Reached 4 Million Users in China Within 1 Year

Introduction It’s a million-dollar question: how can tech start-ups gain access to China’s huge market? That’s not an easy question to answer. China is culturally unique, and its Great Firewall, along with the rapid...

0

The Secret of Monetizing Messaging Apps by Localizing Emoji

Craving for emoji globally Did you not use any emoji in your online conversation today? Emoji have spread around the world while it began as a Japanese phenomenon (Thanks to Apple’s introduction). Asian chat apps like Line and...

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Top Languages used on Facebook

Whenever I talk about localization, people often ask me the same question: “Is it true that most people understand English?” My answer is yes, many people DO understand English, but when deciding whether to...

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Language Breakdown for the Top 5 Facebook Outside US

In a previous blog post, we talked about the top countries with the most Facebook users. And the top 10 countries outside US are namely Brazil, India, Indonesia, Mexico, United Kingdom, Turkey, Philippines, France,...

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