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When Quality Assurance Fails: A Costly Localization Blunder In 1994, Parker Pen attempted to market its ballpoint pens to Mexico with the slogan: “It won’t leak in your pocket and embarrass you.” But due...
In today’s rapidly globalizing digital economy, having a proper international strategy, including multidomestic and transnational strategy, is not only beneficial but also critical for software and SaaS companies looking to thrive in the competitive...
As we move from 2024 into 2025, the spotlight in AI is shifting from Retrieval-Augmented Generation (RAG) to something even more groundbreaking—Agentic RAG. This new evolution of AI is not just a trend; it...
Artificial intelligence (AI) has come a long way, evolving from simple chatbots into powerful agents that can perform complex tasks just like humans. The surge in AI technology has enabled businesses to revolutionize their...
Mount Everest. Sierra Nevadas. Your favorite local trail. Every hike begins with preparation. You don’t set out without a map, a water bottle, and maybe even a tent if you’re in for the long...
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Did you know that Android has 72.83% of the global mobile operating system market share, and Google Play Store is available in over 146 countries? If you want to enter the global market, you...
Written by Jac Wong 
Globalization of business has opened up new areas of opportunity for industry leaders, empowering many to expand their customer base and boost profitability—something only made possible by the diverse talent that’s available on a...
Written by Mandy Fong 
For our insights on mobile gaming in specific markets, check out our guides to: Thailand, Vietnam, Indonesia, South Korea and launching in East Asia. Meet this year’s hottest mobile gaming market Markets change—fast. China and Latin America...
Written by Patrick Yip 
In this article, we’ll explore how it functions and why it’s a game-changer compared to traditional methods. What is Localization & AI Localization? AI Localization vs. Traditional Localization Advantages of AI Localization How Does...
Written by Mandy Fong 
Since iOS 11 was launched in September with a refreshed app store, we have been working hard to make sure that the OneSky platform can support all the relevant changes. We are excited to...
Written by Candy Li 
