According to a report released by Flurry, between October 2011 and October 2012, China experienced an impressive 293% growth in number of active devices in the country, making it the fastest growing iOS and Android market by active devices.
Flurry predicted that with this impressive growth, China will overtake the U.S. by the end of 2013 Q1 to become the top country with the greatest number of active iOs and Android devices.
According to the Oct 2012 figures, although the U.S. is still the top country with the greatest number of active iOS and Android devices with a total of 181 millions of active iOS and Android devices. China is just 14 millions behind and the gap will soon be closed with the impressive growth of active devices in China.
In fact, while there has been 55 millions net active devices added in the U.S. since October 2011, there has been 125 millions net active devices added in China for the same period.
Want to get a share of the thriving market in China?
Localization your app is the key to success!
As mentioned in our previous blog post, users in China demonstrate a very strong preference for local language (Simplified Chinese). According to the statistics by released by Distimo, nearly 70% of all free downloads and closed to 80% of all revenues generated in China are from apps that offer local language support.
Therefore, localizing your apps into Simplified Chinese is a key to success if you want to get a share of the booming app market in China.
Translating your apps can be easy with OneSky, see how.
Written by Amanda Wong
Amanda heads Customer Success at OneSky. Her interests include growth hacking, customer success, analytics or simply anything related to growth.