We, in partnership with global games market research firm Newzoo, are pleased to announce the release of our market analysis on BRIC mobile gaming markets. The study delineates the market opportunities, monetization potential, country trends and localization tactics.
The key takeaways of the analysis
The BRIC mobile gaming market is expected to reach $9.4B in 2016, hugely exceeding the global average.
It obtained $5.1 billion revenue in 2014 with a year over year (YoY) growth is at 91.7%. The global YoY average is 38.9%.
Despite the currency risk, Russia mobile gaming market still reached 49.0% YoY growth in 2014.
Major setback in 2015 will be expected, resulted in only 0.6% growth. Yet the market will recover and raise to 379.1 million in 2016.
With 135.7% CAGR towards 2016, India is rapidly expanding due to high mobile gamer penetration.
Improvement of basic infrastructure will help India reaching $571.6 million by 2016, backed by 208.2 million mobile gamers.
China contributed 87.9% of BRIC’s mobile gaming revenue in 2014
Continuous growth is expected and by 2016 the market will be expanded to $8.1 billion, about 6 times of the sum of other BRIC markets. It is expected that China’s average spend per payer will grow as well.
An infographic and an eBook to summarize the study
We have enclosed the major findings and recommendations in the eBook “Knock down the BRIC Wall: your 2015 guide to success in BRIC mobile gaming markets” (Download the eBook now).
You may also check out the summary of this study in the infographic below, “The BRIC Mobile Gaming Opportunities in 2015” (Click here for the image in higher resolution).
Download our eBook now
The 43-page eBook covers each BRIC mobile gaming market’s performance and prediction. The analysis is broken up into three sections:
1. In-depth country specific trends
From mobile internet penetration to consumer behavior, we analyze the country market’s current outlook.
2. 2015-16 prospects
We provide comprehensive prediction about the future of BRIC mobile gaming markets.
3. BRIC marketing tactics
You will learn how to enter the BRIC markets with right marketing and localization strategies.
OneSky provides a powerful cloud-based translation management system (TMS) that streamlines the entire localization process for mobile apps, games and websites. Using OneSky, localization, marketing and engineering teams can work collaboratively and support faster release cycles. Other than its platform, the company also offers professional translation services specialized in game, mobile and web apps, as well as application testing solutions in 30+ languages. OneSky works with over 3,000 companies including Honorbound, QuizUp and BADLAND to expand their global presence and has offices in Hong Kong and San Francisco.
Newzoo is an innovative global market research and predictive analytics firm with a primary focus on games. Newzoo provides its clients with a mix of market trends, financial analysis, revenue projections, consumer insights, data modelling solutions and predictive analytics services across all continents, screens and business models. Newzoo works for the majority of top 25 public companies by game revenue globally, many independent game developers as well as leading global hardware and media companies. Newzoo is headquartered in Amsterdam with international offices in Shanghai and San Francisco.
Written by Patrick Yip
Patrick Yip is the former Head of Marketing at OneSky. Heavily attracted to any brilliant growth strategy, well-crafted content and the idea of making the Internet globally accessible.