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Insights on international expansion

Preferred translators – a way to ensure consistency for your translations

Ensuring consistency in your translations is important. Having different translations for the same term at different places on your websites or in your mobile apps might not only confuse users, but might also make your apps or websites look unprofessional. One way to ensure consistency is to set a glossary for your project. Another easier way  is to use the same translator to handle all the translations for the same project. This way, not only the choice of words could


Feature Update: Collaborators can now download translations

In the past, only admins would have the rights to download their translations from their projects. But with our recent update, admins can also control whether their collaborators can have the permission to download the translations as well. For example, if you are using OneSky to crowdsource the translation of an open source project, you might want to grant your collaborators the right to download translations for their own use. This would make the work flow between admins and collaborators to go on


China overtakes U.S. to become the top smart device market

China - the top Android & iOS smartphones and tablets market in the world

According to the data released by Flurry, China has overtaken the U.S. to become the top smart device market (in terms of the number of active iOS and Android smart device, including both smartphones and tablets) in the world. In January 2013, the number of active iOS & Android smart devices were roughly the same in China (221 million) and the U.S. (222 million). But with the much faster growth rate in China, Flurry estimated that China would surpass the U.S.


How to get better translations for your mobile apps

Tip#1 on how to get better translatinos for your mobile apps

Researches have shown that apps in most countries are dominated by apps that offer local language support (see our previous blog post on the impact of mobile app localization for more stats). So the first step to get more international users is to speak their languages by translating your apps. Getting better translations for your mobile apps is a start and can help you gain international exposure as well. But whether localization and translation can help you increase download volumes also


4 tips on how to prepare strings for localization

  You do not need to know many (or any) foreign languages in order to be a localization engineer. But you do need to know how you can prepare your strings better to facilitate the whole localization process. Below are four simple tips that could lead to a better translation quality while at the same time making both your life and translators’ lives better (I believe you wouldn’t want your inbox to be flooded with questions from translators or your


China is the Fastest Growing iOS & Android Market

  According to a report released by Flurry, between October 2011 and October 2012, China experienced an impressive 293% growth in number of active devices in the country, making it the fastest growing iOS and Android market by active devices. Flurry predicted that with this impressive growth, China will overtake the U.S. by the end of 2013 Q1 to become the top country with the greatest number of active iOs and Android devices.       According to the Oct


Ready for the growth of app downloads this year?

  According to a report by Flurry, iOS and Android apps generally experience much higher downloads during Christmas, thanks to the massive number of smartphones and tablets given out as christmas gifts. This year, recent releases like iPhone 5, Galaxy Note II and Google Nexus are probably on the christmas wishlist of millions. According to the statistics released by Flurry, there were 6.8 million new devices activated alone on Christmas Day of last year. This represents a 353% increase when


Track Competitors & Your App Localization Stats

  Want to capture the booming global apps market, but don’t know which languages to start with first? Want to know what languages your competitors have translated into as a benchmark? Check out OneSky’s free Localization Scorecard for Mobile Apps. Just type in your app store link (or your competitor’s app store link!), and the tool will return a report detailing what languages that app has translated into with suggestions on what languages to target next. It works for both


Japan overtakes US for Google Play revenue

According to a report released by App Annie recently, Japan has surpassed the U.S. and is now the number one country in terms of Google Play revenue. This is the first time in history that the U.S. did not rank as the top country on Google Play in terms of revenue. Since January 2012, the Google Play revenue in the U.S. has only grown 2x while the revenue in Japan has increased by 10x!     According to Bertrand Schmitt,


Freemium Apps are Skyrocketing

App Annie, a mobile app analytics company, has recently published a blog post that highlights the impressive revenue growth experienced by freemium apps worldwide. According to the research, revenue generated by freemium apps has grown more than 4X during the last 24 months for iOS apps and more than 3.5X in 2012 for Google Play apps. With such a gigantic growth, revenue generated by freemium apps is currently far outpacing the revenue generated by premium apps (i.e. paid apps) for