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What is Internationalization? Internationalization can be compared to the wheels that make the concept of globalization “move” along the road to expansion—keeping all services and products aligned with the end goal of mass distribution...
What is the localization strategy? No two countries in the world have the same cultural norms, ethical scales, lifestyles, and so on. In most cases, the differences may be spot on in areas such...
The key difference between a company that merely exists internationally and one that thrives lies in a powerful localization strategy. Studies reveal that businesses investing in localization can enjoy revenue boosts of up to...
What is a localization management tool? Your potential customers may feel lost and confused if you present the product information in a language they don’t understand. This often results in poor customer conversion rates...
What is localization? Localization is the practice of adapting a product to reflect the cultural sensitivities and language of customers in the local market. The product can be anything, including a website, software, web...
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Did you know that Android has 72.83% of the global mobile operating system market share, and Google Play Store is available in over 146 countries? If you want to enter the global market, you...
Written by Jac Wong 
Globalization of business has opened up new areas of opportunity for industry leaders, empowering many to expand their customer base and boost profitability—something only made possible by the diverse talent that’s available on a...
Written by Mandy Fong 
For our insights on mobile gaming in specific markets, check out our guides to: Thailand, Vietnam, Indonesia, South Korea and launching in East Asia. Meet this year’s hottest mobile gaming market Markets change—fast. China and Latin America...
Written by Patrick Yip 
In this article, we’ll explore how it functions and why it’s a game-changer compared to traditional methods. What is Localization & AI Localization? AI Localization vs. Traditional Localization Advantages of AI Localization How Does...
Written by Mandy Fong 
Since iOS 11 was launched in September with a refreshed app store, we have been working hard to make sure that the OneSky platform can support all the relevant changes. We are excited to...
Written by Candy Li 
