Category: App Localization

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How to Grow a Business in 190 Markets: 4 Lessons from Airbnb

16 January 2017 Update: In 2015, we first published this case study on Airbnb’s global growth. Now, almost 2 years later, Airbnb is not slowing down anytime soon, with further expansions, acquisitions, and new...

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Localization in Asia: How Spotify Conquered 6 Challenging Markets (Includes Japan Pre-Launch Case Study)

Missed Part 1 of this series? Read 9 International Growth Strategies Spotify used to acquire more than 100 million users (link here.) “Everywhere in Asia” “We want to be everywhere in Asia,” said Sunita Kaur, Managing Director for...

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9 International Growth Strategies from Spotify

This article is Part 1 of our 2-part series on Spotify. Read Part 2 for a deep-dive on Spotify’s successful Asia expansion, including their pre-launch strategy for Japan.  2016 is Spotify’s year in the...

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Twitter’s Alline de Paula Shares 5 Pro Tips for Marketing Localization

It takes a village to raise a child. But if your child is a product ready to go global, uniting your “village,” or team, is a major challenge—particularly when it comes to your marketing...

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Launch Everywhere—How Uber Won 450+ Markets

Update 1 August 2016  In a surprising turn of events, several sources are reporting that Uber China will be merging with its long-time rival, Didi Chuxing. Possible reasons behind Uber’s defeat could be the unique...

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