Author: Patrick Yip

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How Game Translation Caused a Pokémon Protest (And How to Avoid It in the Future)

In Hong Kong this May, around 20 protesters marched to the Consulate-General of Japan to rally against Pikachu’s name change. Yes, you read that right. Pikachu. As in, the Pokémon. The name change of...

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Trello Teaches How They Nailed Localization and Global Marketing

Introduction There are some things that just about everyone loves, no matter where the person comes from. Laughter. Time with someone they care about. A good meal. And, perhaps, your product. It’s hard enough...

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Introducing App Marketing Stack

We’re excited to introduce a new website of ours: App Marketing Stack. It’s a curated directory of tools and resources on app marketing and mobile growth, and you’re going to love it. “But wait,”...

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Here’s Why Your Mobile Game Needs a Translation Management System

Game localization is hard… You battle your way to the final screen of Ghostbusters, only to see: “Conglaturation!! Now go and rest our heroes!” Ah, victory? True, it’s been a few years since Ghostbusters, but...

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App Localization in China: Your Guide to China’s Android App Store

Not long ago, the OneSky blog included some information about Chinese app stores as part of a larger post about Chinese mobile markets. Afterward, we got so many requests for more information on app...

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