Author: Mark Myerson
Launching an app in foreign markets and need a localization expert? Find what a translation manager does, plus when (and how) to hire one and when to outsource.
Want to know how a streaming startup from California became a multinational giant? Here’s how Netflix’s localization strategy set up worldwide success.
China is the biggest regional app market in the world. Want to grab a slice of the pie? Here’s how to localize and launch your app for a Chinese audience.
Here’s a look at how the localization strategy of IKEA helped to build a $42 billion Goliath — along with the key takeaways for your business.
In southeast Asia, Grab is the biggest name in ride-hailing. Here is the story behind this $40 billion startup and the localization strategy that defeated Uber.