In a previous blog post, we’ve mentioned that the Facebook App Center is now available worldwide and that apps are encouraged to localize their content, including app descriptions, app user interface and screenshots, etc. in order to get the most out of the internationalization of Facebook App Center.
But among all languages, which are the top languages that developers should first focus on? To aid your decision making process, we’re going to discuss the top countries and languages with the largest number of Facebook users in this blog post.
Top 10 Countries Outside US with Most Facebook Users
When looking at the top countries with the most Facebook users, with no surprise, US ranks as the number 1 country with over 160 million Facebook users. But what’s worth to note is that this only accounts for less than 20% of the total Facebook user base. Countries that are next in the list and are booming quickly include Brazil, India, Indonesia and Mexico, etc. See the below chart for the top 10 countries outside US with the most Facebook users.
Top 10 Languages After US English with Most Facebook Users
Looking at the above chart, one might ask “so does that mean translating into Brazilian Portuguese and Hindi will open my app up to the most number of users?”. The answer isn’t that simple. It’s because some languages like Spanish are spoken in a number of different countries and the combined number of users might be very large. On the other hand, some countries are multilingual and users might prefer using a language other than the local language. For example, although India is the no. 3 country in terms of no. of Facebook users, Hindi actually ranks no. 48 among all languages supported by Facebook.
So to give you a clearer picture as in what languages you might want to translate into, we’ve also compiled a list of the top 10 languages after US English with the most Facebook users. Top on the list is Spanish. If you combine it with Spanish (Spain), it has over 100 millions of speakers on Facebook.
After Spanish, the next top languages are Brazilian Portuguese, UK English, French, Indonesian, Turkish, German, Italian and Arabic, all of which have total user base ranging from 17 millions to 50 millions.
So if your app does not cover the above languages, considering translating it to attract more users!
Over To You
In our next blog post, we’ll take a closer look at the language breakdown for the top Facebook countries so that if you’re aiming to expand to a particular country, you know what language(s) to translate into. Stay tuned!
Want to get started in localizing your app but not sure where to start? Check out our free Essential Guide to App Localization here:
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Written by Amanda Wong
Amanda heads Customer Success at OneSky. Her interests include growth hacking, customer success, analytics or simply anything related to growth.