Going global with your product is daunting. If you’re a first-timer to localization, the time, cost, and commitment in expanding into new markets can be intimidating. We get it. At OneSky, we’ve helped many companies overcome their initial cold feet to succeeding in the international marketplace. One key lesson we’ve learned: starting small is often the best way to go when it comes to localizing for the first time. Based on our clients’ experiences and the popular Minimum Viable Product

For our insights on mobile gaming in specific markets, check out our guides to: Thailand, Vietnam, Indonesia, South Korea and launching in East Asia.  Meet this year’s hottest mobile gaming market Markets change—fast. China and Latin America have both gotten a lot of buzz in the past, but, now, China is showing slowed growth, and there’s a lot of uncertainty around Latin America. So, where’s the new hot spot? Southeast Asia, or SEA. When you look at the numbers, it’s easy to see

New Year, New Opportunities… in the East In just a few weeks, there’s going to be a gigantic event: one that tons of people will participate in, that inspires a lot of celebrating,  and that has huge potential for retail and advertising. No, not the Super Bowl. We’re talking about Chinese New Year, a major, week-long event celebrated by the entire Chinese community, beginning on February 7, 2016. And since the Chinese community numbers over 1.3 billion people, that makes it a pretty big deal. Last Chinese New Year (CNY),

Is your app ready for the holidays? Ah, Christmas. That magical time of year: when trees twinkle with lights, houses smell like baking cookies…..and apps are downloaded like crazy. It’s well known that Christmas Day brings the highest rate of app downloads. Last year was no exception; Flurry Analytics shows that there were 150% more downloads on December 25 than on any other day of the month, on average.  So, if you’re hoping to boost your app downloads and improve monetization

Like most great ideas, localization is actually quite simple—but with a lot of tricky details. When you take on a new localization project, there are a few questions you’re going to have to answer. And it’s best to answer them before you get started. After all, localization isn’t one-size-fits-all. For some projects, it might make sense to localize everything; for others, it might make sense to localize only part, or to do it gradually. You’re going to have to figure

This interview is part of our series “Bring It to the World,” which is crafted for developers of websites and apps that offer localized versions to users worldwide. We’re catching up with some of OneSky’s best-known users in order to ask them about their localization experiences, and to discover some of their secrets for building a global presence. In this installment of the series, we chat with Itai Damti, CEO APAC at Leverate, a fintech provider specializing in complete brokerage