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Insights on international expansion

Category: Game Localization

Why Game Translation Continues To Strive

Gamers are constantly seeking new games to “destroy”, I mean to complete and if it’s in the language they speak in, then that’s a plus. In the past recent years, game developers have gotten smarter and taken the smart route in finding some of the best translation services to help localize their games and making sure translation are up to scratch. You see, back in the days, Japanese game developers didn’t have the budget nor manpower to provide good translation,

Getting Started with Mobile Game Localization

Updates: We just published our new ebook, “The Beginners’ Guide to Mobile Game Localization,” by the end of December 2014. The ebook offers a step-by-step guide to localizing your mobile game. Get it free. Introduction What is the best way to acquire multiple growth in gamers? Well it’s without a doubt that mobile game localization is on the checklist of things to do. After reading this mobile game localization tutorial, you will be aware of the 6 key things to consider before

Why Mobile Games Often Fail at International Expansion?

According to WSJ, the global mobile game market is expected to increase eightfold from $3.77 billion in 2010 to $29.6 billion in 2017. And among all the countries, the Asia Pacific region, with China and Japan as leaders, is the biggest market for mobile game developers with 48% of the global revenue and three times more paying gamers than the second biggest region, North America. Considering these statistics, it’s no surprise that there are countless mobile games tried to expand