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Insights on international expansion

Apple App Store Expands into 32 New Countries

During WWDC 2012, Apple CEO Tim Cook announced that the App Store would expand its presence into 32 new countries, bringing the total number of available countries to 155.

The 32 new countries that have already been added to the App Store’s country selection page include:

Albania, Benin, Bhutan, Burkina Faso, Cambodia, Cape Verde, Chad, Republic of the Congo, Fiji, Gambia, Guinea-Bissau, Kyrgyzstan, Laos, Liberia, Malawi, Mauritania, Federated States of Micronesia, Mongolia, Mozambique, Namibia, Nepal, Palau, Papua New Guinea, São Tomé and Príncipe, Seychelles, Sierra Leone, Solomon Islands, Swaziland, Tajikistan, Turkmenistan, Ukraine and Zimbabwe.

How to prepare your app for the 32 new countries?

Apple has always been encouraging developers to localize their apps to reach more users around the world. So, translate your app into the right languages!

 

Although many of the 32 new countries speak a language that is not yet supported by Apple, you might consider translating into the European languages as a lot of the 32 countries are once colonized by or with a lot of immigrants from different European countries. Languages you can consider include:

  • French
    • Countries include: Benin, Burkina Faso, Chad, Republic of Congo, Mauritania, Seychelles
  • Portuguese
    • Countries include: Cape Verde, Guinea-Bissau, Mozambique, Sao Tome and Principe
  • Russian
    • Countries include: Mongolia, Tajikistan, Turkmenistan, Ukraine

Did you know that France is currently the 7th largest market for iOS apps while Russia and Brazil (Portuguese) are both among the top 15!

The App Store is growing internationally, so your app should do the same!

 

This post is written by OneSky, a translation management platform specifically designed for mobile apps and websites. Find out more.

Amanda Wong

Written by Amanda Wong

Amanda heads Customer Success at OneSky. Her interests include growth hacking, customer success, analytics or simply anything related to growth.