According to a report by Flurry, iOS and Android apps generally experience much higher downloads during Christmas, thanks to the massive number of smartphones and tablets given out as christmas gifts. This year, recent releases like iPhone 5, Galaxy Note II and Google Nexus are probably on the christmas wishlist of millions.
According to the statistics released by Flurry, there were 6.8 million new devices activated alone on Christmas Day of last year. This represents a 353% increase when comparing to the average daily device activation of the first 20 days of December.
With the massive increase in device activation during Christmas, there is no doubt that app downloads would skyrocket as well. (wouldn’t you want to download apps right away after getting your new device?)
According to the statistics by Flurry, app downloads experienced a 125% increase on Christmas last year.
Localize your app to reach more users during the Christmas boom
Christmas is a very international festival that is celebrated in many countries around the world. So in order to reach more users globally during the Christmas season for app downloads, localize your app could be a strategy to consider!
As mentioned in our previous blog post, localized apps are often the apps that dominate the top charts of many non-English speaking countries, especially in top countries like Japan, Korea, China, Germany and France. Translate your apps now before it’s too late to capture the gigantic growth in app downloads during the Christmas period!
Translating your apps can be easy with OneSky, see how.
Written by Amanda Wong
Amanda heads Customer Success at OneSky. Her interests include growth hacking, customer success, analytics or simply anything related to growth.