The Secret of Monetizing Messaging Apps by Localizing Emoji
Craving for emoji globally Did you not use any emoji in your online conversation today? Emoji have spread around the world while it began as a Japanese phenomenon (Thanks to Apple’s introduction). Asian chat apps like Line and WeChat prove that selling emoji stickers can be a highly profitable business. Western rivals such as Facebook are also joining the craze in the past few year. Although selling Although selling emoji stickers seems promising, there are other localization challenges that we have to avoid, especially if an
