Author: Patrick Yip

1

Trying to Drive Growth? Why App Localization Makes Sense

Why localization should be part of your growth strategy It’s Q1 of 2015. You’re still looking for ways to drive growth in the quarters ahead. Maybe a marketing campaign? Something else? Andy Carvell, Soundcloud’s...

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A Quick Guide to Japan’s Huge Mobile Game Market

Japan: the world’s most lucrative mobile game market Japan’s console game market is in decline. But the mobile game market there is booming.  For app developers, that’s great news, because Japanese smartphone gamers are...

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Getting Negative App Reviews Abroad? What You Need to Know.

Overcome the language barrier in app store reviews It’s no secret: bad app store ratings can damage your download rates. But even the best app will occasionally get a bad review. It’s almost inevitable....

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Why the Translation Style Guide is Essential for Localization

Introduction Translation is an art. In order to practice that art, translators need more than a hunk of text to render in a new language. They also need guidance. They need context. They need...

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The Seven Most Common Mistakes in Game Localization

Introduction As we’ve discussed in an earlier post, mobile game developers often encounter huge roadblocks at international expansion. In this post, we’ll talk about the seven most common—and devastating—game localization mistakes that developers make....

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