Translation & Localization Blog

Tag: App Store


OneSky’s Translation Management Platform now supports the iOS 11 App Store

Since iOS 11 was launched in September with a refreshed app store, we have been working hard to make sure that the OneSky platform can support all the relevant changes. We are excited to announce that the updates to our translation management platform has been completed, and you can continue to seamlessly localize your new app descriptions with OneSky!

What updates were included OneSky Platform (for iOS 11 app store)?

  • The ‘Subtitle’ field is now available. You can enter up to 30 characters in this box. An example of a subtitle may be your app’s tagline.
  • The ‘Promotional text’ field is now available. With a 170 characters limit, you may consider highlighting any special promotion in this field.
  • The ‘App Name’ is now restricted to 30 characters. If your app’s name is longer than that, you may consider updating it.

Easily localize your app descriptions with us

1. First, login to our platform and search your app by keywords. Our system will then automatically import the app description. Alternatively, you can also manually input the app description that needs to be localized.

ios 11 create project

2. On the next page, you will then see the required fields that need be filled in. Here, you will find the new ‘Subtitle’ and ‘Promotional text’ fields!

ios 11 app description

Tips: Adding notes next to the field could facilitate communication with translators, and hence, enhance translation quality.

Don’t forget to localize your App Preview Too

The new iOS 11 app store enables you to localize app previews for the app store in all languages. Don’t miss out on this! App previews autoplay with muted audio when someone visits your product page. Make sure the first few seconds of the app previews are visually compelling and fully localized, so the viewers can relate to the app immediately. Having an app preview could greatly increase the visibility of your app in the app store and also conversion rate.

Interested in learning all major changes on iOS 11 related to localization? Check out our blog post – Going Global With iOS 11: WWDC 2017 Localization Updates.


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About OneSky 

OneSky provides seamless end-to-end localization solutions for thousands of mobile apps, games, websites, and businesses worldwide. We offer professional translation services in 50+ languages and a translation management system (TMS) with API integrations and plugins to streamline your workflow. We hire and carefully screen our own translators to ensure the highest control over quality. Using OneSky’s powerful QA features, cross-functional teams collaborate efficiently to deliver faster release cycles and higher quality translations. See how you can go global at www.oneskyapp.com 

Global App Store Optimization: High ROI Mobile App Marketing

A Guide to Global App Store Optimization

Many People Forget that App Stores Are Worldwide

When more than 60% of consumers find apps via app store search, high visibility in app store search results is a key to success.

While everybody knows about the importance of App Store Optimization (ASO), many developers neglect a simple fact — app stores are not only local but also global distribution channels. Right now, the two largest app stores in the world, the iTunes App Store and Google Play, are available in over 130 countries and support over 30 languages (Much to our excitement, OneSky just became a recognized 3rd party localization vendor by Apple). Imagine what would happen if your app ranked #1 in every single app store in the world. Irresistible, right? In this post, we’ll show you how to master the process of global app store optimization.

icons of world maps

Global ASO: Cheap and Fast, with a Huge ROI

Global app store optimization lets you connect with your international users, while optimizing your search results in app stores across the world. If regular ASO seems magical—after all, the benefits can be extraordinary—then global ASO is nothing short of miraculous: cheap, quick, and with a huge ROI. It offers you access to markets all over the planet.

Quick and Cheap

App descriptions tend to be short, and, because you don’t need to translate a lot of words, global ASO is pretty cheap. You can localize your app store product page for a few different languages without breaking your budget. Short descriptions also mean fast turnaround. Both crowdsourced and professional translation solutions should take less than a week to translate your app product page.

Huge ROI

A high return on investment for international ASO is just about guaranteed. Most of the world’s mobile users don’t speak English, and global app store optimization makes you visible to the crowd. Make App magazine recently found that keyword localization could increase the download of an app by 767%.

And, even if users do speak English as a second language, they’re likelier to read and respond to things written in their native tongue. A recent survey from Common Sense Advisory found that 72.4 percent of consumers are more likely to buy a product with information in their own language. Global ASO allows the awesomeness of your app to come across naturally and fluently in a multilingual market.

How Do You Get Global ASO Done Right?

In order to optimize your app for a global audience, you have to localize a few key elements of your app store product page.

Localizing Your App Title

Localize your app name if you think it’ll help users understand your app better (users might only see your app name instead of the whole app description in search results). However, some developers might prefer to keep the app name untranslated for branding issues. You can accompany your the name with a catchy, translated phrase that’s embedded with localized keywords. That way, searchers will know how great your app is from the very first look.

Localizing Keywords

Keywords are short, but they are critical to ASO, so you need to make sure that they are translated as accurately and strategically as possible. When it comes to keywords, be sure to hire reliable translators, and make sure that they have a good sense of your app. They’ll need some context in order to do the job right.

The best way to localize keywords is to make use of ASO analytics tools. These tools automatically suggest optimized keywords for your app. Fortunately, some ASO analytics platforms cover international data as well. Sensor Tower, for instance, is a company that offers ASO tools for iOS app developers. They also have tools for international keywords research. These tools allow you to keep track of which localized keywords your competitors are using, to optimize your keyword lists, and to check the difficulty of your localized keywords. For more information, check out this Sensor Tower blog post on global app store optimization.

Sensor tower logo

app data search traffic chart

 

Search Man is another ASO company that offers keyword suggestions for both iOS and Android app developers. Their market research tools contain app store data from the iTunes App Store and Google Play in the UK, US, and Japan.

A screenshot of Facebook app

 

Localizing Your App Description

Your app’s description plays a key role in ASO, because that’s where you’ll actually use the optimized keywords. The best way to localize your app description is to give the set of optimized keywords to your local copywriter or translator, who can then write an attractive app description in his or her native language.

If you’re using OneSky’s translation platform, you can make use of the “glossary” feature to assign keywords. You can define all your optimized keywords as glossary terms and explain the priority of these keywords. Check out this blog post to learn more about our glossary feature. A screenshot of OneSky's glossary

Which Languages Should I Start with?

After learning about global ASO, you’re probably wondering, “So where should I go first, China or Japan?” Instead of picking your target languages based on a gut feeling, we suggest that you try out two approaches to prioritizing your localization efforts.

Competitor Driven Approach: Sensor Tower Internationalization Scorecard

For iOS apps, you can use Sensor Tower’s internationalization tool to compare your progress in internationalization with your competitors. The list made by Sensor Tower shows whether an app’s description, title, language support, and keywords are localized in specific countries. You can compare your app’s internationalization with a specific app, a specific category, or all apps for a country. Sensor Tower also provides the distribution of the user bases in countries. You can compare your global efforts with other apps to see if your move into a new market has been successful. A screenshot of Sensor Tower, Angry Birds data

Cost-effectiveness Driven Approach: OneSky Localization Grader

Another approach to prioritizing localization is by cost-effectiveness—pay the least money to reach the markets with the greatest potential. For both iOS and Android apps, you can use our localization grader tool to calculate the cost-effectiveness of localization. This tool also assesses the localization progress of your app description.

A screenshot of OneSky localization scorecard of Angry Birds

 

We let you analyze the cost-effectiveness of localizing your app description by showing you both the cost of translation and the size of the potential user base. We group the countries in which iTunes App Store and Google Play are available into three tiers, based on 5 criteria – number of mobile users, download volume, tech-savviness, preference for local language and willingness to pay. Tier 1 countries are usually early adopters with mature markets, and they don’t require serious marketing efforts. Tier 2 countries are those with huge markets, such as the BRIC countries, that may require more marketing efforts to gain access. Localizing your app into Tier 3 countries implies that your localization is a full-fledged global effort.A screenshot of Onesky's localization scorecard

 

What It Means to Go Global

I hope you’ll keep exploring the magnificent potential of global app store optimization. The earlier you start to go global, the more successful your app will be. There’s also something deeply satisfying about expanding to new markets and coming into contact with brand new customer bases. Localization lets you become part of a culture of innovation and global connectedness that’s changing how the world works. Iris Shoor, established Autocad 360 and now a co-founder of Takipi, shares her excitement about app localization of Autocad 360, on TheNextWeb:

Some of the most exciting moments I experienced in my startup were interactions with users I never imagined I would be able to reach. Hearing about how my app is used to build a school in Honduras, preserve a historical site in Xian or redesign a village in Russia meant the world to me.

I think your app can do the same. Let’s change the world!

Other Resources about Global App Store Optimization

OneSky offers some other guides to app description translation in stores other than the iTunes App Store and Google Play. Check out these links for more info:

How to add localized app description to Google Play?

How to add localized app descriptions using iTunes Connect?

Reference: TheNextWeb, Sensor Tower Blog, MobileDevHQ Blog, Mobithinking

Feature Photo Credit: PhotoAtelier



China is the Fastest Growing iOS & Android Market

 

According to a report released by Flurry, between October 2011 and October 2012, China experienced an impressive 293% growth in number of active devices in the country, making it the fastest growing iOS and Android market by active devices.

Flurry predicted that with this impressive growth, China will overtake the U.S. by the end of 2013 Q1 to become the top country with the greatest number of active iOs and Android devices.

 

China - The fastest growing iOS & Android market by active devices

 

 

According to the Oct 2012 figures, although the U.S. is still the top country with the greatest number of active iOS and Android devices with a total of 181 millions of active iOS and Android devices. China is just 14 millions behind and the gap will soon be closed with the impressive growth of active devices in China.

In fact, while there has been 55 millions net active devices added in the U.S. since October 2011, there has been 125 millions net active devices added in China for the same period.

 

Want to get a share of the thriving market in China?
Localization your app is the key to success!

As mentioned in our previous blog post, users in China demonstrate  a very strong preference for local language (Simplified Chinese). According to the statistics by released by Distimo, nearly 70% of all free downloads and closed to 80% of all revenues generated in China are from apps that offer local language support.

 


Therefore, localizing your apps into Simplified Chinese is a key to success if you want to get a share of the booming app market in China.

Translating your apps can be easy with OneSky, see how.