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Insights on international expansion

Category: Case Studies


9 International Growth Strategies from Spotify

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This article is Part 1 of our 2-part series on Spotify. Read Part 2 for a deep-dive on Spotify’s successful Asia expansion, including their pre-launch strategy for Japan.  2016 is Spotify’s year in the spotlight. Then again, since its meteoric rise in the last decade, Spotify has already spent many years on everyone’s radar. To date, Spotify has half a billion registered users, more than 100+ million active users, and 40 million paying subscribers worldwide—all streaming the 30 million songs on


5 Global Marketing Strategies for Winning 3 Key APAC Holiday Campaigns (2016 Edition)

Wondering why your China-based clients and vendors aren’t returning your emails this whole week? Chances are, they might be one of the nearly 600 million Chinese traveling this first week of October for Golden Week, a week-long national holiday in China. That’s a 12% increase from last year and nearly half of the biggest population in the world. This is just one of the many holidays celebrated around the world that have significant impact on locals—including their spending behavior, both


Twitter’s Alline de Paula Shares 5 Pro Tips for Marketing Localization

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It takes a village to raise a child. But if your child is a product ready to go global, uniting your “village,” or team, is a major challenge—particularly when it comes to your marketing localization. The main pain point when it comes to localizing your marketing assets is deciding who gets the final say: is it your Marketing Team, the gatekeepers of your unified international messaging? Or is it your Localization Team, who knows the ins and outs of individual


How Mavenfall Got Featured in 100+ App Stores with Localization

Look up the top challenges facing mobile game developers today and you won’t find just a few—you’ll find dozens of major hurdles. Among these challenges, ranging from budget concerns to crafting good story content to marketing your game, one problem that comes up over and over again is app discoverability. According to data from Newzoo Games, mobile games are generating 37% of the $99.6 billion revenue from the gaming industry this year. It’s a rapidly growing and exciting market—but also


Launch Everywhere—How Uber Won 450+ Markets

Update 1 August 2016  In a surprising turn of events, several sources are reporting that Uber China will be merging with its long-time rival, Didi Chuxing. Possible reasons behind Uber’s defeat could be the unique difficulties of entering the China market as well as Didi Chuxing’s local know-how and massive consumer base, following its own merger last year. Many say this strategic move may help Uber move faster towards IPO. Read the following blog post to learn more about Uber’s unstoppable


How Hopster Gains Global Presence in 100 Countries by Doing Localization Right

This interview is part of our series “Bring It to the World,” which is crafted for developers of websites and apps that offer localized versions to users worldwide. We’re catching up with some of OneSky’s best-known users in order to ask them about their localization experiences, and to discover some of their secrets for building a global presence. In this installment of the series, we chat with Nika Kuznetsova, the Head of Customer Happiness at Hopster, an app that helps


How Localization Leveraged MailTime to Get Featured in 19 Countries

This interview is part of our series “Bring It to the World,” which is crafted for developers of websites and apps that offer localized versions to users worldwide. We’re catching up with some of OneSky’s best-known users in order to ask them about their localization experiences, and to discover some of their secrets about building a global presence. In this instalment of the series, we chat with Charlie Sheng, CMO of MailTime, an email messaging app. MailTime now supports 12 languages,


How Replay, Apple’s Best App of 2014, Leveraged Localization Like A Boss

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This interview is part of our series “Bring It to the World,” which profiles websites and apps that offer localized versions to users worldwide. We’re catching up with some of OneSky’s best-known users in order to ask them about their localization experiences, and to discover how they’ve made their product appeal to a global audience. This week we interviewed Matthieu Rouif, senior software engineer at Stupeflix that makes Replay, a video-taking app which was recently featured as Apple’s Best App


How Localization Helped Classcraft Reach More Than 50 Countries

This is part of our series “Bring it to the world” which profiles websites and apps that offer localized versions to reach happy users from many parts of the world. Classcraft is a role-playing game and a teaching tool. Designed to helped teachers gamify their classrooms, the free, online program lets students earn points and gain levels by participating in class, asking questions, and arriving on time, among other good classroom habits. As one teacher has described it, “Classcraft is


How TrekkSoft Localized into over Eight Languages and Acquire Customers in 70 Countries

This is part of our series “Bring it to the world” which profiles websites and apps that offer localized versions to reach happy users from many parts of the world. We’re following OneSky famous users to discover their experience and philosophy of localization that makes their products so awesome to global users. This week we interviewed Valentin Binnendijk, CTO & Co-founder at TrekkSoft Ltd. Q&A with Valentin Binnendijk, CTO & Co-founder at TrekkSoft Ltd. 1. How did you get the