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Insights on international expansion

Category: Case Studies


[New Data Report] Localized Apps Are 7x More Likely To Be Featured in the App Store

A question we often get is: what is the actual ROI impact of localization on my business? Let’s say you’re interested in localizing. You want a bigger piece of the global marketshare pie, and you’ve seen the positive effects of other companies and competitors who’ve gone global. But the only thing that’s holding you back from getting started is answering these initial questions. Is it worth it to localize? What am I getting out of it? There are lots of great


6 Game Localization Tips from BANDAI NAMCO

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BANDAI NAMCO’s Historical Global Growth It’s hard to hear that classic “waka waka” soundtrack and not immediately be taken back. PAC-MAN is the classic arcade game of the 1980s, and we’ve all found ourselves at some point running in fear from Blinky, Inky, Pinky, and Clyde. But PAC-MAN isn’t just famous because it’s great. Its founding company, Namco, used an inventive and highly successful localization strategy during a time when most other companies weren’t even thinking about the possibilities of


9 International Growth Strategies from Spotify

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2016 is Spotify’s year in the spotlight. Then again, since its meteoric rise in the last decade, Spotify has already spent many years on everyone’s radar. To date, Spotify has half a billion registered users, more than 100+ million active users, and 40 million paying subscribers worldwide—all streaming the 30 million songs on a platform that’s available in 50+ languages. Spotify’s growth in paid users is exponential: the number of paying customers was 30 million just 5 months ago. The company,


5 Global Marketing Strategies for Winning 3 Key APAC Holiday Campaigns (2016 Edition)

Wondering why your China-based clients and vendors aren’t returning your emails this whole week? Chances are, they might be one of the nearly 600 million Chinese traveling this first week of October for Golden Week, a week-long national holiday in China. That’s a 12% increase from last year and nearly half of the biggest population in the world. This is just one of the many holidays celebrated around the world that have significant impact on locals—including their spending behavior, both


How Mavenfall Got Featured in 100+ App Stores with Localization

Look up the top challenges facing mobile game developers today and you won’t find just a few—you’ll find dozens of major hurdles. Among these challenges, ranging from budget concerns to crafting good story content to marketing your game, one problem that comes up over and over again is app discoverability. According to data from Newzoo Games, mobile games are generating 37% of the $99.6 billion revenue from the gaming industry this year. It’s a rapidly growing and exciting market—but also


How Hopster Gains Global Presence in 100 Countries by Doing Localization Right

This interview is part of our series “Bring It to the World,” which is crafted for developers of websites and apps that offer localized versions to users worldwide. We’re catching up with some of OneSky’s best-known users in order to ask them about their localization experiences, and to discover some of their secrets for building a global presence. In this installment of the series, we chat with Nika Kuznetsova, the Head of Customer Happiness at Hopster, an app that helps


How Localization Leveraged MailTime to Get Featured in 19 Countries

This interview is part of our series “Bring It to the World,” which is crafted for developers of websites and apps that offer localized versions to users worldwide. We’re catching up with some of OneSky’s best-known users in order to ask them about their localization experiences, and to discover some of their secrets about building a global presence. In this instalment of the series, we chat with Charlie Sheng, CMO of MailTime, an email messaging app. MailTime now supports 12 languages,


How Replay, Apple’s Best App of 2014, Leveraged Localization Like A Boss

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This interview is part of our series “Bring It to the World,” which profiles websites and apps that offer localized versions to users worldwide. We’re catching up with some of OneSky’s best-known users in order to ask them about their localization experiences, and to discover how they’ve made their product appeal to a global audience. This week we interviewed Matthieu Rouif, senior software engineer at Stupeflix that makes Replay, a video-taking app which was recently featured as Apple’s Best App


How Localization Helped Classcraft Reach More Than 50 Countries

This is part of our series “Bring it to the world” which profiles websites and apps that offer localized versions to reach happy users from many parts of the world. Classcraft is a role-playing game and a teaching tool. Designed to helped teachers gamify their classrooms, the free, online program lets students earn points and gain levels by participating in class, asking questions, and arriving on time, among other good classroom habits. As one teacher has described it, “Classcraft is


How TrekkSoft Localized into over Eight Languages and Acquire Customers in 70 Countries

This is part of our series “Bring it to the world” which profiles websites and apps that offer localized versions to reach happy users from many parts of the world. We’re following OneSky famous users to discover their experience and philosophy of localization that makes their products so awesome to global users. This week we interviewed Valentin Binnendijk, CTO & Co-founder at TrekkSoft Ltd. Q&A with Valentin Binnendijk, CTO & Co-founder at TrekkSoft Ltd. 1. How did you get the