Category: Case Studies

GoDaddy’s EVP of Global Platform Development Shares 6 Global Growth Tactics

Posted on June 12, 2017 by Kerri Lu

When James Carroll was brought into GoDaddy in 2013 as EVP of Global Platform Development he was tasked with a singular mission: transform GoDaddy into a global business. At the time, GoDaddy was 16 years into building its brand as one of the top domain provider and web services companies in the United States. The Arizona-based company was starting to see interest outside of their home market and knew they needed to expand the business and grow their model. (Interested

[Slideshare] How to Win Asia Like Spotify

Posted on May 22, 2017 by Kerri Lu

Spotify seems to be everywhere in the news these days. A sky-rocketing valuation. Reported widening losses. Rumors of a delayed IPO. Through all the buzz and scrutiny, it’s undeniable that Spotify continues to grow at an exciting rate all around the world. In late 2016, we reported on the music streaming company’s steady international expansion. (Read more about their International Growth Strategies and Asia Expansion in our two-part series.) Since then, Spotify has continued to move fast and gain traction in both local markets and the

Autodesk’s 7 Tips on Improving Localization Collaboration

Posted on May 8, 2017 by Kerri Lu

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Imagine this: you’re a software engineer and you’ve been tasked with leading your team through this process called localization to make sure your product can go global. Challenging, but nothing that you and your team can’t figure out, right? Here’s the catch: your team also needs to work with the new languages themselves, including collaboration with multiple translation vendors and their engineers to ensure localization happens smoothly. So now you’ll have to bridge both internal and external teams’ priorities for a smooth

9 Strategies from Cisco’s Continuous Localization Expert

Posted on April 10, 2017 by Kerri Lu

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What does it take to introduce, then implement an entirely new localization strategy at the “number 1 IT company in the world”? This was the challenge that Cisco’s Internationalisation Architect and “Chief Localization Evangelist” Gary Lefman faced early 2015. He realized that nearly all of the development teams he worked with at Cisco had “gone agile”—they were all using the agile development methodology that is fast becoming the industry standard. So, faced with this daunting task, Gary got to work.

[New Data Report] The Proven ROI Benefits of App Localization

Posted on February 14, 2017 by Kerri Lu

Download our statistical analysis to unlock a key piece of your localization strategy. Read Our Report Now The global app market is now worth $44.8 billion; this number is expected to double by 2020. With mobile-first and mobile-only markets emerging around the world, it has never been more tempting to launch your app on the international market. With tools that save up to 50% cost and strategies that allow you to test a market for $20 USD, it’s never been easier to go global. Our

How to Grow a Business in 190 Markets: 4 Lessons from Airbnb

Posted on January 16, 2017 by Patrick Yip

16 January 2017 Update: In 2015, we first published this case study on Airbnb’s global growth. Now, almost 2 years later, Airbnb is not slowing down anytime soon, with further expansions, acquisitions, and new products in 2016, including the much-hyped Airbnb Trips. With so much growth under its belt, we thought it’d be a good time to take another look at the tactics that first launched Airbnb to the world. We hope you enjoy the new Slideshare format and focus on

6 Game Localization Tips from BANDAI NAMCO

Posted on November 22, 2016 by Kerri Lu

BANDAI NAMCO’s Historical Global Growth It’s hard to hear that classic “waka waka” soundtrack and not immediately be taken back. PAC-MAN is the classic arcade game of the 1980s, and we’ve all found ourselves at some point running in fear from Blinky, Inky, Pinky, and Clyde. But PAC-MAN isn’t just famous because it’s great. Its founding company, Namco, used an inventive and highly successful localization strategy during a time when most other companies weren’t even thinking about the possibilities of

How Spotify Wins 6 Challenging Markets in Asia (Includes Japan Pre-Launch Case Study)

Posted on October 31, 2016 by Kerri Lu

This post is Part 2 of our in-depth analysis of Spotify’s global expansion. Part 1, which covered 9 International Growth Strategies Spotify used to acquire more than 100 million users, can be found here. “We want to be everywhere in Asia,” said Sunita Kaur, Managing Director for Spotify Asia to Bloomberg earlier this year. 3 years since Spotify’s Asia expansion, while not yet “everywhere” in the region, the company’s in great shape. The music streaming service first launched in Asia in

9 International Growth Strategies from Spotify

Posted on October 19, 2016 by Kerri Lu

This article is Part 1 of our 2-part series on Spotify. Read Part 2 for a deep-dive on Spotify’s successful Asia expansion, including their pre-launch strategy for Japan. 2016 is Spotify’s year in the spotlight. Then again, since its meteoric rise in the last decade, Spotify has already spent many years on everyone’s radar. To date, Spotify has half a billion registered users, more than 100+ million active users, and 40 million paying subscribers worldwide—all streaming the 30 million songs on

5 Global Marketing Strategies for Winning 3 Key APAC Holiday Campaigns (2016 Edition)

Posted on October 5, 2016 by Kerri Lu

Wondering why your China-based clients and vendors aren’t returning your emails this whole week? Chances are, they might be one of the nearly 600 million Chinese traveling this first week of October for Golden Week, a week-long national holiday in China. That’s a 12% increase from last year and nearly half of the biggest population in the world. This is just one of the many holidays celebrated around the world that have significant impact on locals—including their spending behavior, both