Category: Case Studies

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Case Study: How journi Found the Right Localization Partner

With no shortage of companies that offer localization solutions, we often get asked, “How do I even pick the right localization partner?” Although there is no definitive answer, we recently sat down with the...

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Google Developers’ 5 Tips on Building for Emerging App Markets

Which Markets Google Is Targeting Next and Why The key theme for localization for I/O 2017 is building for emerging app markets around the world. These are places that might be fairly underdeveloped in infrastructure and connectivity. Think places like India, Brazil, and Indonesia. This year’s Google...

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GoDaddy’s EVP of Global Platform Development Shares 6 Global Growth Tactics

When James Carroll was brought into GoDaddy in 2013 as EVP of Global Platform Development he was tasked with a singular mission: transform GoDaddy into a global business. At the time, GoDaddy was 16...

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[Slideshare] How to Win Asia Like Spotify

Spotify seems to be everywhere in the news these days. A sky-rocketing valuation. Reported widening losses. Rumors of a delayed IPO. Through all the buzz and scrutiny, it’s undeniable that Spotify continues to grow...

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Autodesk’s 7 Tips on Improving Localization Collaboration

Imagine this: you’re a software engineer and you’ve been tasked with leading your team through this process called localization to make sure your product can go global. Challenging, but nothing that you and your team...

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9 Strategies from Cisco’s Continuous Localization Expert

What does it take to introduce, then implement an entirely new localization strategy at the “number 1 IT company in the world”? This was the challenge that Cisco’s Internationalisation Architect and “Chief Localization Evangelist”...

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App Localization ROI: What the Numbers Reveal

  Read Our Report On App Localization ROI Now The global app market is now worth $44.8 billion; this number is expected to double by 2020. With mobile-first and mobile-only markets emerging around the...

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How to Grow a Business in 190 Markets: 4 Lessons from Airbnb

16 January 2017 Update: In 2015, we first published this case study on Airbnb’s global growth. Now, almost 2 years later, Airbnb is not slowing down anytime soon, with further expansions, acquisitions, and new...

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