Category: App Localization

3

How to Grow a Business in 190 Markets: 4 Lessons from Airbnb

16 January 2017 Update: In 2015, we first published this case study on Airbnb’s global growth. Now, almost 2 years later, Airbnb is not slowing down anytime soon, with further expansions, acquisitions, and new...

0

6 Game Localization Tips from BANDAI NAMCO

BANDAI NAMCO’s Historical Global Growth It’s hard to hear that classic “waka waka” soundtrack and not immediately be taken back. PAC-MAN is the classic arcade game of the 1980s, and we’ve all found ourselves...

45

21 Ways to Get Your App Featured on the App Store

15 November 2016 Update: It’s been almost one year since we first launched this post. To date, it has become one of our most popular articles! Since times are always changing in our industry,...

1

Localization in Asia: How Spotify Conquered 6 Challenging Markets (Includes Japan Pre-Launch Case Study)

Missed Part 1 of this series? Read 9 International Growth Strategies Spotify used to acquire more than 100 million users (link here.) “Everywhere in Asia” “We want to be everywhere in Asia,” said Sunita Kaur, Managing Director for...

5

9 International Growth Strategies from Spotify

This article is Part 1 of our 2-part series on Spotify. Read Part 2 for a deep-dive on Spotify’s successful Asia expansion, including their pre-launch strategy for Japan.  2016 is Spotify’s year in the...

1

Twitter’s Alline de Paula Shares 5 Pro Tips for Marketing Localization

It takes a village to raise a child. But if your child is a product ready to go global, uniting your “village,” or team, is a major challenge—particularly when it comes to your marketing...

15

Launch Everywhere—How Uber Won 450+ Markets

Update 1 August 2016  In a surprising turn of events, several sources are reporting that Uber China will be merging with its long-time rival, Didi Chuxing. Possible reasons behind Uber’s defeat could be the unique...

1

Localization in iOS 10 is Even Easier: Here’s What We Learned at WWDC

For the latest updates, read our coverage of iOS 11 and XCode 9 at WWDC 2017.  Introduction: The Worldwide Developers Conference Get a bunch of iOS developers in a room, and there’s a lot...

Resources

Localization Resources
to get you started