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Insights on international expansion

Category: App Localization


[Technical Tutorial] How To Localize Your Android App

Ready to Localize? Today, we’re excited to launch Part 2 of our free Localization Academy tutorials: a technical tutorial on localizing your Android app.  Our Localization Academy tutorials are a roundup of the best tips we’ve learned from helping thousands of companies set up internationalization, translation workflows, and internal infrastructure over the years. Go to OneSky Localization Academy now! Why Localize Your Android App? Since we first published our iOS Localization Tutorial, the positive feedback we’ve received has been overwhelming. Our initial hypothesis, and the motivation behind


[New Data Report] The Proven ROI Benefits of App Localization

Download our statistical analysis to unlock a key piece of your localization strategy. Read Our Report Now The global app market is now worth $44.8 billion; this number is expected to double by 2020. With mobile-first and mobile-only markets emerging around the world, it has never been more tempting to launch your app on the international market.  With tools that save up to 50% cost and strategies that allow you to test a market for $20 USD, it’s never been easier to go global. Our


21 Ways to Get Your App Featured on the App Store

15 November 2016 Update: It’s been almost one year since we first launched this post. To date, it has become one of our most popular articles! Since times are always changing in our industry, we’ve decided to update some of last year’s information in the original article (below). We’ve also adapted the content for Slideshare, so it’s more accessible and useful to a wider audience.  And as always—let us know in the comments below if you’re successfully featured. Good luck!  21


Localization in iOS 10 is Even Easier: Here’s What We Learned at WWDC

Introduction: The Worldwide Developers Conference Get a bunch of iOS developers in a room, and there’s a lot that can happen. Amazing apps. Crazy hacks. Tip trading. But, when it comes to Apple’s annual Worldwide Developers Conference (WWDC), you’re also going to get silence. Because that’s when Apple rolls out their major updates, and everyone is listening carefully. You’ve most likely heard some of the news already. The big buzz this year is that developers will now be able to place ads


The Math Behind the App Business

Monetizing your mobile app requires understanding the math behind the app business. This understanding—of your metrics and revenue drivers—ultimately enables you to dissect your business model. It allows you to hone in on any bottlenecks that could be costing you business, and identify any areas of improvement that can be optimized to better achieve your goals. The math of the app business is neither scary nor intangible. The truth is, the entire app business can be summarized with one equation.


Introducing App Marketing Stack

We’re excited to introduce a new website of ours: App Marketing Stack. It’s a curated directory of tools and resources on app marketing and mobile growth, and you’re going to love it. “But wait,” you wonder, “I’m going to love it? I’m not even sure I need it!” In this blog post, we’ll explain the importance of mobile growth, what the Mobile Growth Stack is, and how our website enables you to use that tool to make it so much easier


The Ultimate Cheat Sheet to China’s Android App Stores

Update: we have updated the market data on the cheat sheet in December, 2015. If you haven’t downloaded the updated version, do check this out again. Not long ago, the OneSky blog included some information about Chinese app stores as part of a larger post about Chinese mobile markets. Afterward, we got so many requests for more information about breaking into the Chinese app market that we’ve decided to publish regular content on the topic. In our first offering, we’ve put together


Announcing OneSky Localization Academy

Today, we’re excited to announce OneSky Localization Academy—a resourceful place for you to become an expert localization engineer, for free. Go to OneSky Localization Academy now! A new learning hub The Academy is full of best practices we’ve learned by working with thousands of companies on their internationalization setup, translation workflow, and internal infrastructure. You’ll start with the basics of how to localize an app from scratch, best practices in internationalization (i18n), and more! We just released the first course on the


Using Your Conversion Rate to Find Your Target Markets

The good news? Your app has gained a steady foothold in your market. The even better news? You’re ready to take the next step and expand your user base: in other words, it’s time for you to localize. But there are a lot of choices to make. Amongst the hundreds of countries, dozens of languages, and thousands of potential users, how do you decide which market is going to be the most profitable for you to enter and capture? We


How Line and Other Messaging Apps Localized Emoji, and Monetized Much More

This post originally published on September 13, 2013. We’ve updated it here with the latest information, images, and resources. They’re cute. They’re funny. They’re profitable. Emojis are a global craze. And localization matters for them, too. In this post, we’ll show you how smart localizing has helped emojis spread around the world. It all started in Japan. In the 1990s, Japan’s largest mobile phone operator, NTT DoCoMo, launched a new model of pager. Along with the usual typing options, the