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Insights on international expansion

Category: App Localization

[New Data Report] Localized Apps Are 7x More Likely To Be Featured in the App Store

A question we often get is: what is the actual ROI impact of localization on my business? Let’s say you’re interested in localizing. You want a bigger piece of the global marketshare pie, and you’ve seen the positive effects of other companies and competitors who’ve gone global. But the only thing that’s holding you back from getting started is answering these initial questions. Is it worth it to localize? What am I getting out of it? There are lots of great

21 Ways to Get Your App Featured on the App Store

15 November 2016 Update: It’s been almost one year since we first launched this post. To date, it has become one of our most popular articles! Since times are always changing in our industry, we’ve decided to update some of last year’s information in the original article (below). We’ve also adapted the content for Slideshare, so it’s more accessible and useful to a wider audience.  And as always—let us know in the comments below if you’re successfully featured. Good luck!  21

Localization in iOS 10 is Even Easier: Here’s What We Learned at WWDC

Introduction: The Worldwide Developers Conference Get a bunch of iOS developers in a room, and there’s a lot that can happen. Amazing apps. Crazy hacks. Tip trading. But, when it comes to Apple’s annual Worldwide Developers Conference (WWDC), you’re also going to get silence. Because that’s when Apple rolls out their major updates, and everyone is listening carefully. You’ve most likely heard some of the news already. The big buzz this year is that developers will now be able to place ads

The Math Behind the App Business

Monetizing your mobile app requires understanding the math behind the app business. This understanding—of your metrics and revenue drivers—ultimately enables you to dissect your business model. It allows you to hone in on any bottlenecks that could be costing you business, and identify any areas of improvement that can be optimized to better achieve your goals. The math of the app business is neither scary nor intangible. The truth is, the entire app business can be summarized with one equation.

Introducing App Marketing Stack

We’re excited to introduce a new website of ours: App Marketing Stack. It’s a curated directory of tools and resources on app marketing and mobile growth, and you’re going to love it. “But wait,” you wonder, “I’m going to love it? I’m not even sure I need it!” In this blog post, we’ll explain the importance of mobile growth, what the Mobile Growth Stack is, and how our website enables you to use that tool to make it so much easier

The Ultimate Cheat Sheet to China’s Android App Stores

Update: we have updated the market data on the cheat sheet in December, 2015. If you haven’t downloaded the updated version, do check this out again. Not long ago, the OneSky blog included some information about Chinese app stores as part of a larger post about Chinese mobile markets. Afterward, we got so many requests for more information about breaking into the Chinese app market that we’ve decided to publish regular content on the topic. In our first offering, we’ve put together

Announcing OneSky Localization Academy

Today, we’re excited to announce OneSky Localization Academy—a resourceful place for you to become an expert localization engineer, for free. Go to OneSky Localization Academy now! A new learning hub The Academy is full of best practices we’ve learned by working with thousands of companies on their internationalization setup, translation workflow, and internal infrastructure. You’ll start with the basics of how to localize an app from scratch, best practices in internationalization (i18n), and more! We just released the first course on the

Using Your Conversion Rate to Find Your Target Markets

The good news? Your app has gained a steady foothold in your market. The even better news? You’re ready to take the next step and expand your user base: in other words, it’s time for you to localize. But there are a lot of choices to make. Amongst the hundreds of countries, dozens of languages, and thousands of potential users, how do you decide which market is going to be the most profitable for you to enter and capture? We

How Line and Other Messaging Apps Localized Emoji, and Monetized Much More

This post originally published on September 13, 2013. We’ve updated it here with the latest information, images, and resources. They’re cute. They’re funny. They’re profitable. Emojis are a global craze. And localization matters for them, too. In this post, we’ll show you how smart localizing has helped emojis spread around the world. It all started in Japan. In the 1990s, Japan’s largest mobile phone operator, NTT DoCoMo, launched a new model of pager. Along with the usual typing options, the

What You Need to Know About App Distribution in East Asia

Looking Eastward There are as many as 1.5 billion smartphone users in East Asia. For app developers, the question is no longer Should I try to gain a foothold in Asia? The question is How do I reach those 1.5 BILLION PEOPLE with smartphones? A big part of that equation is mastering East Asia’s diverse distribution channels. These channels provide access to the market, but they form an ecosystem that’s unfamiliar to most Western developers. In this post, we’ll give