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Insights on international expansion

Category: App Localization


2017 Localization Trends & Predictions for 2018

In the past 12 months, OneSky worked with over 1,000 businesses and organizations around the world to localize their apps, games and products for more than 65 markets. As a localization specialist, OneSky is delighted to help our customers expand their global footprints and be an integral part of their successes. With the beginning of the new year, we thought it’d be a good opportunity to highlight some of the localization trends that we saw in 2017, and make a few


Case Study: How journi Found the Right Localization Partner

With no shortage of companies that offer localization solutions, we often get asked, “How do I even pick the right localization partner?” Although there is no definitive answer, we recently sat down with the creators of journi to learn about their own initial struggles, and how they identified the key qualities required in a localization provider. About journi With the proliferation of smartphones, it has become increasingly easy to take hundreds, if not thousands, of pictures and videos during each


OneSky’s Translation Management Platform now supports the iOS 11 App Store

Since iOS 11 was launched in September with a refreshed app store, we have been working hard to make sure that the OneSky platform can support all the relevant changes. We are excited to announce that the updates to our translation management platform has been completed, and you can continue to seamlessly localize your new app descriptions with OneSky! What updates were included OneSky Platform (for iOS 11 app store)? The ‘Subtitle’ field is now available. You can enter up


Google Developers’ 5 Tips on Building for Emerging App Markets

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Which Markets Google Is Targeting Next and Why The key theme for localization for I/O 2017 is building for emerging app markets around the world. These are places that might be fairly underdeveloped in infrastructure and connectivity. Think places like India, Brazil, and Indonesia. This year’s Google I/O Developer Conference had many localization updates for building global apps in Android. (Click here for our full coverage of this year’s conference.) So why’s Google focused on these emerging app markets? And why should you be interested as well? Because they’re also extremely high-growth markets where


Android Tools for Building Global Apps: Localization Updates From Google I/O 2017

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Are you an iOS developer, too?  Check out our coverage of this year’s Apple WWDC Developers Conference here. We’ll be back next week with more from Google’s developers team on the most exciting markets you should localize to, and how you should do it. Subscribe to our Localization Newsletter and be the first to know when we publish!  Highlights from Google I/O 2017 Earlier this May, thousands of developers flocked to Mountain View, California for Google I/O 2017, the company’s annual developers conference. It’s one of the


Going Global With iOS 11: WWDC 2017 Localization Updates

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Are you more Android, less Apple? Keep an eye out for our updates from Google I/O 2017 Developer Conference, coming soon to the blog. Subscribe to our Localization Newsletter and be the first to know when we publish!  Highlights from WWDC 2017 One of the tech world’s most anticipated events—Apple’s annual Worldwide Developers Conference (WWDC)—took place earlier this month at the San Jose Convention Center with more than 5,300 attendees. This year, Apple’s new HomePod stole the show. (It’s a Siri-powered speaker and


[Slideshare] How to Win Asia Like Spotify

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Spotify seems to be everywhere in the news these days. A sky-rocketing valuation. Reported widening losses. Rumors of a delayed IPO. Through all the buzz and scrutiny, it’s undeniable that Spotify continues to grow at an exciting rate all around the world. In late 2016, we reported on the music streaming company’s steady international expansion. (Read more about their International Growth Strategies and Asia Expansion in our two-part series.) Since then, Spotify has continued to move fast and gain traction in both local markets and the


9 Strategies from Cisco’s Continuous Localization Expert

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What does it take to introduce, then implement an entirely new localization strategy at the “number 1 IT company in the world”? This was the challenge that Cisco’s Internationalisation Architect and “Chief Localization Evangelist” Gary Lefman faced early 2015. He realized that nearly all of the development teams he worked with at Cisco had “gone agile”—they were all using the agile development methodology that is fast becoming the industry standard. So, faced with this daunting task, Gary got to work.


[Technical Tutorial] How To Localize Your Android App

Ready to Localize? Today, we’re excited to launch Part 2 of our free Localization Academy tutorials: a technical tutorial on localizing your Android app.  Our Localization Academy tutorials are a roundup of the best tips we’ve learned from helping thousands of companies set up internationalization, translation workflows, and internal infrastructure over the years. Go to OneSky Localization Academy now! Why Localize Your Android App? Since we first published our iOS Localization Tutorial, the positive feedback we’ve received has been overwhelming. Our initial hypothesis, and the motivation behind


App Localization ROI: What the Numbers Reveal

Read Our Report On App Localization ROI Now The global app market is now worth $44.8 billion; this number is expected to double by 2020. With mobile-first and mobile-only markets emerging around the world, it has never been more tempting to launch your app on the international market.  With tools that save up to 50% cost and strategies that allow you to test a market for $20 USD, it’s never been easier to go global. Our newest research looks at the key trends in app localization,