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Insights on international expansion

Category: App Localization


9 Strategies from Cisco’s Continuous Localization Expert

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What does it take to introduce, then implement an entirely new localization strategy at the “number 1 IT company in the world”? This was the challenge that Cisco’s Internationalisation Architect and “Chief Localization Evangelist” Gary Lefman faced early 2015. He realized that nearly all of the development teams he worked with at Cisco had “gone agile”—they were all using the agile development methodology that is fast becoming the industry standard. So, faced with this daunting task, Gary got to work.


[Technical Tutorial] How To Localize Your Android App

Ready to Localize? Today, we’re excited to launch Part 2 of our free Localization Academy tutorials: a technical tutorial on localizing your Android app.  Our Localization Academy tutorials are a roundup of the best tips we’ve learned from helping thousands of companies set up internationalization, translation workflows, and internal infrastructure over the years. Go to OneSky Localization Academy now! Why Localize Your Android App? Since we first published our iOS Localization Tutorial, the positive feedback we’ve received has been overwhelming. Our initial hypothesis, and the motivation behind


[New Data Report] The Proven ROI Benefits of App Localization

Download our statistical analysis to unlock a key piece of your localization strategy. Read Our Report Now The global app market is now worth $44.8 billion; this number is expected to double by 2020. With mobile-first and mobile-only markets emerging around the world, it has never been more tempting to launch your app on the international market.  With tools that save up to 50% cost and strategies that allow you to test a market for $20 USD, it’s never been easier to go global. Our


How to Grow a Business in 190 Markets: 4 Lessons from Airbnb

16 January 2017 Update: In 2015, we first published this case study on Airbnb’s global growth. Now, almost 2 years later, Airbnb is not slowing down anytime soon, with further expansions, acquisitions, and new products in 2016, including the much-hyped Airbnb Trips. With so much growth under its belt, we thought it’d be a good time to take another look at the tactics that first launched Airbnb to the world. We hope you enjoy the new Slideshare format and focus on


6 Game Localization Tips from BANDAI NAMCO

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BANDAI NAMCO’s Historical Global Growth It’s hard to hear that classic “waka waka” soundtrack and not immediately be taken back. PAC-MAN is the classic arcade game of the 1980s, and we’ve all found ourselves at some point running in fear from Blinky, Inky, Pinky, and Clyde. But PAC-MAN isn’t just famous because it’s great. Its founding company, Namco, used an inventive and highly successful localization strategy during a time when most other companies weren’t even thinking about the possibilities of


21 Ways to Get Your App Featured on the App Store

15 November 2016 Update: It’s been almost one year since we first launched this post. To date, it has become one of our most popular articles! Since times are always changing in our industry, we’ve decided to update some of last year’s information in the original article (below). We’ve also adapted the content for Slideshare, so it’s more accessible and useful to a wider audience.  And as always—let us know in the comments below if you’re successfully featured. Good luck!  21


How Spotify Wins 6 Challenging Markets in Asia (Includes Japan Pre-Launch Case Study)

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This post is Part 2 of our in-depth analysis of Spotify’s global expansion. Part 1, which covered 9 International Growth Strategies Spotify used to acquire more than 100 million users, can be found here. “We want to be everywhere in Asia,” said Sunita Kaur, Managing Director for Spotify Asia to Bloomberg earlier this year. 3 years since Spotify’s Asia expansion, while not yet “everywhere” in the region, the company’s in great shape. The music streaming service first launched in Asia in


9 International Growth Strategies from Spotify

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2016 is Spotify’s year in the spotlight. Then again, since its meteoric rise in the last decade, Spotify has already spent many years on everyone’s radar. To date, Spotify has half a billion registered users, more than 100+ million active users, and 40 million paying subscribers worldwide—all streaming the 30 million songs on a platform that’s available in 50+ languages. Spotify’s growth in paid users is exponential: the number of paying customers was 30 million just 5 months ago. The company,


Twitter’s Alline de Paula Shares 5 Pro Tips for Marketing Localization

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It takes a village to raise a child. But if your child is a product ready to go global, uniting your “village,” or team, is a major challenge—particularly when it comes to your marketing localization. The main pain point when it comes to localizing your marketing assets is deciding who gets the final say: is it your Marketing Team, the gatekeepers of your unified international messaging? Or is it your Localization Team, who knows the ins and outs of individual


Launch Everywhere—How Uber Won 450+ Markets

Update 1 August 2016  In a surprising turn of events, several sources are reporting that Uber China will be merging with its long-time rival, Didi Chuxing. Possible reasons behind Uber’s defeat could be the unique difficulties of entering the China market as well as Didi Chuxing’s local know-how and massive consumer base, following its own merger last year. Many say this strategic move may help Uber move faster towards IPO. Read the following blog post to learn more about Uber’s unstoppable