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What is a Multi-Domestic Strategy? Definition and Relevant Examples

What is a multi-domestic strategy? A multi-domestic strategy is a complementary concept to a global standardization and expansion strategy. Its main focus is to boost the visibility of a brand’s subsidiaries as independent competitors...


WordPress Localization & Translation: 8 Factors to Keep in Mind

What is WordPress localization, and why is it important? WordPress localization is the process of optimizing your website for specific regions that your clientele may be visiting from. It’s a great way to go...

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Right-to-Left (RTL) Localization: What You Need To Know

What Is Right-to-Left (RTL) Localization? Right-to-left (otherwise known as RTL) localization is a specific type of optimization that focuses on RTL languages—such as Hebrew, Arabic, Farsi or Persian. These languages require different types of...

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Globalization vs Internationalization vs Localization: What Is the Difference?

Defining Globalization, Internationalization, and Localization Did you know? These three definitions can determine your potential longevity and success in business. Understanding how to use the concepts of globalization, internationalization and localization is essential to...

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Why Localization is Critical for Global Businesses

What is localization? Localization is the process that products undergo to be more appealing to the native audience of any region. Your localization process will acknowledge all of the cultural and preferential elements of...

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