You work at a fast-growing startup. You’re aware that it’s time to expand to international markets—more users and bigger revenues are your top priorities right now. And you know the international market is lucrative: Google announced at I/O 2017 their goal of targeting Next Billion Users in emerging markets like India, Brazil, and China. In fact, App Annie announced in their 2016 retrospective that the United States, China, and Brazil have more app downloads than the rest of the world combined. So, how
Imagine this: you’re a software engineer and you’ve been tasked with leading your team through this process called localization to make sure your product can go global. Challenging, but nothing that you and your team can’t figure out, right? Here’s the catch: your team also needs to work with the new languages themselves, including collaboration with multiple translation vendors and their engineers to ensure localization happens smoothly. So now you’ll have to bridge both internal and external teams’ priorities for a smooth
What does it take to introduce, then implement an entirely new localization strategy at the “number 1 IT company in the world”? This was the challenge that Cisco’s Internationalisation Architect and “Chief Localization Evangelist” Gary Lefman faced early 2015. He realized that nearly all of the development teams he worked with at Cisco had “gone agile”—they were all using the agile development methodology that is fast becoming the industry standard. So, faced with this daunting task, Gary got to work.
Ready to Localize? Today, we’re excited to launch Part 2 of our free Localization Academy tutorials: a technical tutorial on localizing your Android app. Our Localization Academy tutorials are a roundup of the best tips we’ve learned from helping thousands of companies set up internationalization, translation workflows, and internal infrastructure over the years. Go to OneSky Localization Academy now! Why Localize Your Android App? Since we first published our iOS Localization Tutorial, the positive feedback we’ve received has been overwhelming. Our initial hypothesis, and the motivation behind
Read Our Report On App Localization ROI Now The global app market is now worth $44.8 billion; this number is expected to double by 2020. With mobile-first and mobile-only markets emerging around the world, it has never been more tempting to launch your app on the international market. With tools that save up to 50% cost and strategies that allow you to test a market for $20 USD, it’s never been easier to go global. Our newest research looks at the key trends in app localization,
We’ll be the first to admit it: localization can be a tricky process. With so many options available, it can be hard to know where to start. Over the years, we’ve helped thousands of clients take their apps, games, and companies global. We’ve learned one thing for sure: it doesn’t have to be complicated. Localization is not an impossible task. To show we really mean this, our Customer Success team has created 2 new Onboarding Guides. These will help users
16 January 2017 Update: In 2015, we first published this case study on Airbnb’s global growth. Now, almost 2 years later, Airbnb is not slowing down anytime soon, with further expansions, acquisitions, and new products in 2016, including the much-hyped Airbnb Trips. With so much growth under its belt, we thought it’d be a good time to take another look at the tactics that first launched Airbnb to the world. We hope you enjoy the new Slideshare format and focus on
BANDAI NAMCO’s Historical Global Growth It’s hard to hear that classic “waka waka” soundtrack and not immediately be taken back. PAC-MAN is the classic arcade game of the 1980s, and we’ve all found ourselves at some point running in fear from Blinky, Inky, Pinky, and Clyde. But PAC-MAN isn’t just famous because it’s great. Its founding company, Namco, used an inventive and highly successful localization strategy during a time when most other companies weren’t even thinking about the possibilities of
15 November 2016 Update: It’s been almost one year since we first launched this post. To date, it has become one of our most popular articles! Since times are always changing in our industry, we’ve decided to update some of last year’s information in the original article (below). We’ve also adapted the content for Slideshare, so it’s more accessible and useful to a wider audience. And as always—let us know in the comments below if you’re successfully featured. Good luck! 21
Missed Part 1 of this series? Read 9 International Growth Strategies Spotify used to acquire more than 100 million users (link here.) “Everywhere in Asia” “We want to be everywhere in Asia,” said Sunita Kaur, Managing Director for Spotify Asia to Bloomberg earlier this year. 3 years since Spotify’s Asia expansion, while not yet “everywhere” in the region, the company’s in great shape. The music streaming service first launched in Asia in 2013, after 5 years and 25 million users worldwide in their global expansion.