Going global with your product is daunting.
If you’re a first-timer to localization, the time, cost, and commitment in expanding into new markets can be intimidating. We get it.
At OneSky, we’ve helped many companies overcome their initial cold feet to succeeding in the international marketplace.
One key lesson we’ve learned: starting small is often the best way to go when it comes to localizing for the first time.
Based on our clients’ experiences and the popular Minimum Viable Product (MVP) approach used in product development, we’ve developed Minimum Viable Localization (MVL), a new agile framework for you to effectively grow your user base and test new markets at an international level.
Our new 30-page eBook will walk you step-by-step through the MVL strategy. We’ll cover the why, what, and how behind MVL and analyze case studies of how companies leveraged MVL strategies to succeed globally.
Read the guide to learn how you can succeed, too.
The Beginner’s Guide to Minimum Viable Localization (MVL) covers the following:
- Why localize?
Seriously, why bother? For all you non-believers and the yet-to-be converted, we explain why localization matters to your product’s growth and long-term success.
- MVL explained
See blog post title. We explain the basic elements of MVL and go over why this approach is the best choice for starting out the localization process.
- The 3 Stages of MVL
Read about our optimal workflow for strategizing and executing your MVL plan. Contains case studies from companies like OnePlus and AutoCAD WS.
- After MVL: Next Steps
The MVL party may be over, but the ROI fun has just started. This section clarifies how to leverage your MVL as a springboard for long-term success in deep localization.
Written by Kerri Lu
Kerri Lu is a marketer at OneSky. She loves to read and write about tech, and is excited to share localization insights on this blog and @TheKerriLu. Outside of work, she's a big believer in public transportation, fresh produce, and WhatsApp voice messages.