According to the research, revenue generated by freemium apps has grown more than 4X during the last 24 months for iOS apps and more than 3.5X in 2012 for Google Play apps. With such a gigantic growth, revenue generated by freemium apps is currently far outpacing the revenue generated by premium apps (i.e. paid apps) for both iOS and Google Play app stores.
Japan & China are the Growth Leaders for Freemium Revenues
And among different countries, Japan and China are the growth leaders for freemium revenues.
For instance, the revenue generated by freemium apps in Japan has risen 16x during the last 24 months for iOS and 24X in 2012 alone for Google Play.
China is also showing impressive growth in freemium revenues, showing a 25X increase during the last 24 months for iOS.
Localization is the Key to Success in Japan and China
As mentioned in a previous blog post, Japan and China both have a strong preference for local language, so if you want your apps to be successful in these 2 countries, localization should definitely be something on your roadmap.
For instance, when looking at free downloads, approximately 70% of free downloads in both China and Japan are from apps that support the native language.
And apps that support the local language show even greater dominance when we consider about revenues. For instance, nearly 80% of revenue generated in both China and Japan are from apps that support the native language.
So you want to get a share of the skyrocketing freemium revenues? But your app still doesn’t support Chinese or Japanese? Localize your apps to see how it can help your app grow!
Translating your app can be easy with OneSky, see how.
Written by Amanda Wong
Amanda heads Customer Success at OneSky. Her interests include growth hacking, customer success, analytics or simply anything related to growth.