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Insights on international expansion

Category: Localization 101


Localization Tips: Overcoming the Top 5 Challenges in English-Spanish Translations

spanish translation challenges

This post is part of our new series “Translation Challenges” highlighting the unique localization difficulties when it comes to translating to specific languages. With each language, we’ll also offer some localization tips that may help you with your project. Future posts will cover other popular languages like German, French, Chinese, and many more. Subscribe to our blog newsletter so you don’t miss out! ¿Hablas español? Chances are, given the world’s current language breakdown, there’s a huge chance you do. 427


[New eBook] What the heck is Minimum Viable Localization (MVL)??

Going global with your product is daunting. If you’re a first-timer to localization, the time, cost, and commitment in expanding into new markets can be intimidating. We get it. At OneSky, we’ve helped many companies overcome their initial cold feet to succeeding in the international marketplace. One key lesson we’ve learned: starting small is often the best way to go when it comes to localizing for the first time. Based on our clients’ experiences and the popular Minimum Viable Product


Localization in iOS 10 is Even Easier: Here’s What We Learned at WWDC

For the latest updates, read our coverage of iOS 11 and XCode 9 at WWDC 2017.  Introduction: The Worldwide Developers Conference Get a bunch of iOS developers in a room, and there’s a lot that can happen. Amazing apps. Crazy hacks. Tip trading. But, when it comes to Apple’s annual Worldwide Developers Conference (WWDC), you’re also going to get silence. Because that’s when Apple rolls out their major updates, and everyone is listening carefully. You’ve most likely heard some of the


A Five-Minute Guide to Mobile Gaming Markets in Southeast Asia

For our insights on mobile gaming in specific markets, check out our guides to: Thailand, Vietnam, Indonesia, South Korea and launching in East Asia.  Meet this year’s hottest mobile gaming market Markets change—fast. China and Latin America have both gotten a lot of buzz in the past, but, now, China is showing slowed growth, and there’s a lot of uncertainty around Latin America. So, where’s the new hot spot? Southeast Asia, or SEA. When you look at the numbers, it’s easy to see


Here’s Why Your Mobile Game Needs a Translation Management System

Game localization is hard… You battle your way to the final screen of Ghostbusters, only to see: “Conglaturation!! Now go and rest our heroes!” Ah, victory? True, it’s been a few years since Ghostbusters, but that doesn’t mean translations have gotten that much better. (Although it’s the old generation of errors that has spawned some pretty good listicles.) Game companies still make a lot of mistakes when bringing their work to overseas markets. And that’s not surprising: game localization is hard. Publisher XSEED shared


Everything You Need to Know About Chinese New Year 2016–and Why It Matters for Your App

New Year, New Opportunities… in the East In just a few weeks, there’s going to be a gigantic event: one that tons of people will participate in, that inspires a lot of celebrating,  and that has huge potential for retail and advertising. No, not the Super Bowl. We’re talking about Chinese New Year, a major, week-long event celebrated by the entire Chinese community, beginning on February 7, 2016. And since the Chinese community numbers over 1.3 billion people, that makes it a pretty big deal. Last Chinese New Year (CNY),


5 Tips to Get Your Apps Ready for Christmas

Is your app ready for the holidays? Ah, Christmas. That magical time of year: when trees twinkle with lights, houses smell like baking cookies…..and apps are downloaded like crazy. It’s well known that Christmas Day brings the highest rate of app downloads. Last year was no exception; Flurry Analytics shows that there were 150% more downloads on December 25 than on any other day of the month, on average.  So, if you’re hoping to boost your app downloads and improve monetization


Announcing OneSky Localization Academy

Today, we’re excited to announce OneSky Localization Academy—a resourceful place for you to become an expert localization engineer, for free. Go to OneSky Localization Academy now! A new learning hub The Academy is full of best practices we’ve learned by working with thousands of companies on their internationalization setup, translation workflow, and internal infrastructure. You’ll start with the basics of how to localize an app from scratch, best practices in internationalization (i18n), and more! We just released the first course on the


The Global App Market in 22 Stats

You wouldn’t buy a car without looking up some stats….and that’s just a couple tons of glass and metal. When it comes to the global app market, you’re going to be thinking in billions–of dollars, of people, of downloads. So you should probably have some numbers ready. As you go about crafting your perfect global strategy, it’s helpful to be aware of the most up-to-date information about the mobile market. Luckily, we’ve gone ahead and collected that data for you. Here are


Scoping Your Localization Project in 4 Easy Steps

Like most great ideas, localization is actually quite simple—but with a lot of tricky details. When you take on a new localization project, there are a few questions you’re going to have to answer. And it’s best to answer them before you get started. After all, localization isn’t one-size-fits-all. For some projects, it might make sense to localize everything; for others, it might make sense to localize only part, or to do it gradually. You’re going to have to figure