You work at a fast-growing startup. You’re aware that it’s time to expand to international markets—more users and bigger revenues are your top priorities right now. And you know the international market is lucrative: Google announced at I/O 2017 their goal of targeting Next Billion Users in emerging markets like India, Brazil, and China. In fact, App Annie announced in their 2016 retrospective that the United States, China, and Brazil have more app downloads than the rest of the world combined. So, how

This Friday, September 30th is International Translation Day, where we take the opportunity to recognize the growing community of translators around the world. As one of today’s fastest-growing industries, translation plays a critical and influential role in globalization, especially as more and more businesses are moving online and becoming accessible at an unprecedented scale. Despite developments in translation technology, nothing comes close to the quality of work produced by professional translators. With their linguistic training and dedication to their craft,

So you did your research, looked into all your growth options, and decided that a first round of localization for your product is the way to go. You’re ready to go global, but you’re uncertain about all the technical steps involved. Or you’re already knee-deep in managing your team’s localization efforts and feeling overwhelmed with all the technical jargon. If you feel like this kid in the image above when navigating the localization process, don’t worry, you’ve come to the