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Insights on international expansion

Category: Localization 101


9 Strategies from Cisco’s Continuous Localization Expert

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What does it take to introduce, then implement an entirely new localization strategy at the “number 1 IT company in the world”? This was the challenge that Cisco’s Internationalisation Architect and “Chief Localization Evangelist” Gary Lefman faced early 2015. He realized that nearly all of the development teams he worked with at Cisco had “gone agile”—they were all using the agile development methodology that is fast becoming the industry standard. So, faced with this daunting task, Gary got to work.


[Technical Tutorial] How To Localize Your Android App

Ready to Localize? Today, we’re excited to launch Part 2 of our free Localization Academy tutorials: a technical tutorial on localizing your Android app.  Our Localization Academy tutorials are a roundup of the best tips we’ve learned from helping thousands of companies set up internationalization, translation workflows, and internal infrastructure over the years. Go to OneSky Localization Academy now! Why Localize Your Android App? Since we first published our iOS Localization Tutorial, the positive feedback we’ve received has been overwhelming. Our initial hypothesis, and the motivation behind


6 Expert Translators on Crafting Better Translations

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This Friday, September 30th is International Translation Day, where we take the opportunity to recognize the growing community of translators around the world. As one of today’s fastest-growing industries, translation plays a critical and influential role in globalization, especially as more and more businesses are moving online and becoming accessible at an unprecedented scale. Despite developments in translation technology, nothing comes close to the quality of work produced by professional translators. With their linguistic training and dedication to their craft,


How to Solve the 5 Most Common Technical Issues in Localization

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So you did your research, looked into all your growth options, and decided that a first round of localization for your product is the way to go. You’re ready to go global, but you’re uncertain about all the technical steps involved. Or you’re already knee-deep in managing your team’s localization efforts and feeling overwhelmed with all the technical jargon. If you feel like this kid in the image above when navigating the localization process, don’t worry, you’ve come to the


5 Challenges in English-French Translation and How You Can Solve Them

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This post is part of our new series “Translation Challenges” highlighting the unique difficulties in translating to specific languages. With each language, we’ll also offer some insights into the opportunities of localizing to that language. We’ve written on Spanish translations, and future posts will cover other popular languages like German, Chinese, and many more. Subscribe to our blog newsletter so you don’t miss out! Parlez-vous français? French speakers are virtually everywhere. It is the only language aside from English spoken on


5 Challenges in English-Spanish Translation and How You Can Solve Them

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This post is part of our new series “Translation Challenges” highlighting the unique difficulties in translating to specific languages. With each language, we’ll also offer some insights into the opportunities of localizing to that language. Future posts will cover other popular languages like German, French, Chinese, and many more. Subscribe to our blog newsletter so you don’t miss out! ¿Hablas español? Chances are, given the world’s current language breakdown, there’s a huge chance you do. 427 million chances, to be


[New eBook] What the heck is Minimum Viable Localization (MVL)??

Going global with your product is daunting. If you’re a first-timer to localization, the time, cost, and commitment in expanding into new markets can be intimidating. We get it. At OneSky, we’ve helped many companies overcome their initial cold feet to succeeding in the international marketplace. One key lesson we’ve learned: starting small is often the best way to go when it comes to localizing for the first time. Based on our clients’ experiences and the popular Minimum Viable Product


Localization in iOS 10 is Even Easier: Here’s What We Learned at WWDC

Introduction: The Worldwide Developers Conference Get a bunch of iOS developers in a room, and there’s a lot that can happen. Amazing apps. Crazy hacks. Tip trading. But, when it comes to Apple’s annual Worldwide Developers Conference (WWDC), you’re also going to get silence. Because that’s when Apple rolls out their major updates, and everyone is listening carefully. You’ve most likely heard some of the news already. The big buzz this year is that developers will now be able to place ads


A Five-Minute Guide to Mobile Gaming Markets in Southeast Asia

For our insights on mobile gaming in specific markets, check out our guides to: Thailand, Vietnam, Indonesia, South Korea and launching in East Asia.  Meet this year’s hottest mobile gaming market Markets change—fast. China and Latin America have both gotten a lot of buzz in the past, but, now, China is showing slowed growth, and there’s a lot of uncertainty around Latin America. So, where’s the new hot spot? Southeast Asia, or SEA. When you look at the numbers, it’s easy to see


8 Steps to Get App Localization Started

You work at a fast-growing startup. You’re aware that it’s time to expand to international markets—more users and bigger revenues are your top priorities right now. And you know the international market is lucrative; according to App Annie’s 2014 retrospective, the United States, Japan, and South Korea are the three biggest app markets in the world. Together, these countries generate more revenue than every other country in the world combined. So, how are you going to make sure you’ve covered the three