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Translation & Localization Blog

Why Facebook’s Missing Thumb May Be About More Than Just Design

Posted on by Patrick Yip
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Facebook’s Thumb is Gone on Websites As you may have noticed, the iconic Facebook thumb icon has made an exit. Facebook’s Like and Share buttons, seen more than 22 billion times every day and embedded on 7.5 million websites, are now getting their first ever redesign. The new Like button features the Facebook “f” logo instead of a thumb. It is white on blue, rather than blue on white. The same is true for the new share button, which replaces

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Posted in Facebook, Localization Insight

Educational Technology Has a Language Problem. Here’s How to Fix It

Posted on by Patrick Yip
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  Educational Technology has Struggled to be Truly Global Technological innovations like massive open online courses (MOOCs) and collaborative learning platforms have the potential to transform education worldwide. They offer cheap, high-quality education that’s accessible, at least in theory, to anyone with a bit of spare time and an internet connection. The problem, though, is that educational technologies are usually available only in English. As a result, these innovative tools end up being least accessible to the very populations that

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Posted in Localization Insight

Is Your App Ready to Capture the Global Christmas Boom?

Posted on by Patrick Yip
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  It’s Going to be an “iPad Christmas” Back in October, Apple launched the brand new iPad Air, just in time for the beginning of the Christmas shopping season. At the company’s earning announcement a few days later, CEO Tim Cook predicted that it’s going to be an “iPad Christmas”. Apple expects that the holiday quarter sales will be $55 to $58 billion, with a gross margin in the range of 36.5 percent to 37.5 percent. Jonny Evans of Computerworld

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Posted in Localization Tips

Your 5-Minute Guide to Testing Mobile Apps in New Markets

Posted on by Patrick Yip
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  Test the Waters without Spending a Dollar (Almost) Why do startups hesitate to go global? Two reasons come to mind. One: budgets are tight, and there’s a perception that building a multinational brand will require some serious cash. Reason number two: failure seems all too likely. Startups are risky, and it can be daunting to venture into a new market, especially one with a different culture and a different language. We don’t think these reasons are especially convincing. Stepping

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Posted in Localization Tips, Mobile Apps

Global App Store Optimization: High ROI Mobile App Marketing

Posted on by Patrick Yip
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  Many People Forget that App Stores Are Worldwide When more than 60% of consumers find apps via app store search, high visibility in app store search results is a key to success. While everybody knows about the importance of App Store Optimization (ASO), many developers neglect a simple fact — app stores are not only local but also global distribution channels. Right now, the two largest app stores in the world, the iTunes App Store and Google Play, are

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Posted in Localization Insight

A Complete Guide to Translate Zendesk Content

Posted on by Patrick Yip
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Introduction Customer service software, such as Zendesk, helps you provide efficient, high-quality support for your customers. But if your Zendesk is only available to English-speaking users, and you want to have customers around the world, even the best service platform won’t do you much good. This post will teach you how to translate Zendesk content using OneSky’s easy-to-use platform. In just a few minutes, you’ll be ready to start supporting customers all over the globe. Here’s what we’ll review: How

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Posted in Tutorials

6 Ways to Engage User in Crowdsourced Translation

Posted on by Patrick Yip
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Introduction Although it is cool to crowdsource your translation in order to give your product a local flavor, you can do more with your newfound talent than just translate. There are about a zillion ways to boost user engagement in crowdsourced translation. In this article, we’ll give you 6 specific ways to engage your users in your crowdsourced translation project. We’ll also break down the process of crowdsourced translation into three easy-to-understand stages.   Pre-translation stage At the pre-translation stage,

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Posted in Localization Tips

How Evernote Reached 4 Million Users in China Within 1 Year

Posted on by Patrick Yip
Evernote in China

Introduction It is the million-dollar question for tech startups today: How can they successfully gain access to China’s huge market? Because of its special socio-political and cultural climate, China is known as a “black swan” in the global market. Due to its strong Great Firewall and the prevalence of cloned products, the ecosystem and success strategies in China’s market are apparently distinct. (Photo: source) While Google and Groupon have been noticeable failures in China, Evernote has been a success. Evernote

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Posted in Localization Insight

15 Tips to Motivate Your Crowdsourcing Translators

Posted on by Patrick Yip
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For many crowdsourced translation projects, the most challenging problem they encounter is how to motivate their volunteers for translation. To move people’s heart is not easy, but there are some ways that work. In this blog post, we share 15 tips to increase your volunteer’s incentive to engage in your localization project. Problems Love Cannot be Forced The mechanisms of crowdsourced translation are love and loyalty. People do not engage in your project for monetary rewards, but for their fondness.

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Posted in Localization Tips