Translation & Localization Blog

3 Ways To Get Daily Localization Insights on Twitter

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Twitter is definitely one of our best friends to stay connected with our networks and keep abreast of the latest trends on topics we are interested in. Localization might seems a niche topic at first glance, but there are still lots of gems on twitter that can “tweet” you inspirations everyday. Here we have prepared a quick list of industry insiders, from thought leaders, insightful good-read channels to translator community. No matter you are newbie or experienced practitioners, get ready


7 Facts You Should Know Before Getting Into the Japanese App Market

7 Facts You Should Know Before Getting Into Japanese App Market

The findings aren’t surprising: Japan has the world’s most lucrative app markets. Recent reports from App Annie and Distimo show that, since 2013, Japan has led the world both in app spending and in profit margins on mobile games. Naturally, then, many app developers are eyeing moves into the Japanese market. But Japan is not an easy place for foreign players to establish a new product. Fortunately, we can help. Here are the seven key facts you must know about


Bring It to the World: TrekkSoft

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This is part of our series “Bring it to the world” which profiles websites and apps that offer localized versions to reach happy users from many parts of the world. We’re following OneSky famous users to discover their experience and philosophy of localization that makes their products so awesome to global users. This week we interviewed Valentin Binnendijk, CTO & Co-founder at TrekkSoft Ltd..   Q&A with Valentin Binnendijk, CTO & Co-founder at TrekkSoft Ltd. 1. How did you get


What Are the Best Languages for Your Global App?

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What Languages Should I Translate? You have a great app. And you know that localizing that app will boost revenue and bring your product to consumers around the world. But which parts of the world should you target first? Which languages should you start with? Those aren’t easy questions. It’s been estimated that there are more than 120 languages in the world that have at least 10 million speakers. Among this enormous diversity, choosing the best languages in which to


Bring It to the World: Freshdesk

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This is part of our series “Bring it to the world” which profiles websites and apps that offer localized versions to reach happy users from many parts of the world. We’re following OneSky famous users to discover their experience and philosophy of localization that makes their products so awesome to global users. This week we interviewed Shihab Muhammed, a Product Manager at Freshdesk Inc.   Q&A with Shihab Muhammed, Product Manager at Freshdesk Inc. 1. How did you get the


Lost in Translation: How an IKEA Toy Became a Political Symbol

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A Toy by Any Other Name? Despite being known as a city of luxury goods shopping, we saw something unusual this Monday: shoppers scrambling to get their hands on an ordinary IKEA doll. It had all started with a bungled translation, and an act of political protest against Hong Kong’s unpopular government. The toy is called Lufsig, the Swedish word for “clumsy.” Based on the villainous wolf in the story of Little Red Riding Hood, Lufsig is being sold by


The Secret to Speedy Crowdsourced Translations

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The Early Bird Gets the Worm When it comes to crowdsourced translation, the sheer scale of the job can cause problems. The average app or website has so much content, and sometimes the community just can’t translate all of your material very quickly. Meanwhile, by the time you’ve translated every part of your product, your competitors may have already moved into that new market and established a foothold that’s hard to challenge. Fortunately, with a few tricks, you can learn


Why Facebook’s Missing Thumb May Be About More Than Just Design

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Facebook’s Thumb is Gone on Websites As you may have noticed, the iconic Facebook thumb icon has made an exit. Facebook’s Like and Share buttons, seen more than 22 billion times every day and embedded on 7.5 million websites, are now getting their first ever redesign. The new Like button features the Facebook “f” logo instead of a thumb. It is white on blue, rather than blue on white. The same is true for the new share button, which replaces


Educational Technology Has a Language Problem. Here’s How to Fix It

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  Educational Technology has Struggled to be Truly Global Technological innovations like massive open online courses (MOOCs) and collaborative learning platforms have the potential to transform education worldwide. They offer cheap, high-quality education that’s accessible, at least in theory, to anyone with a bit of spare time and an internet connection. The problem, though, is that educational technologies are usually available only in English. As a result, these innovative tools end up being least accessible to the very populations that


Is Your App Ready to Capture the Global Christmas Boom?

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  It’s Going to be an “iPad Christmas” Back in October, Apple launched the brand new iPad Air, just in time for the beginning of the Christmas shopping season. At the company’s earning announcement a few days later, CEO Tim Cook predicted that it’s going to be an “iPad Christmas”. Apple expects that the holiday quarter sales will be $55 to $58 billion, with a gross margin in the range of 36.5 percent to 37.5 percent. Jonny Evans of Computerworld