Going Global With iOS 11: WWDC 2017 Localization Updates

Posted on June 19, 2017 by Kerri Lu

Are you more Android, less Apple? Keep an eye out for our updates from Google I/O 2017 Developer Conference, coming soon to the blog. Subscribe to our Localization Newsletter and be the first to know when we publish! Highlights from WWDC 2017 One of the tech world’s most anticipated events—Apple’s annual Worldwide Developers Conference (WWDC)—took place earlier this month at the San Jose Convention Center with more than 5,300 attendees. This year, Apple’s new HomePod stole the show. (It’s a Siri-powered speaker and

GoDaddy’s EVP of Global Platform Development Shares 6 Global Growth Tactics

Posted on June 12, 2017 by Kerri Lu

When James Carroll was brought into GoDaddy in 2013 as EVP of Global Platform Development he was tasked with a singular mission: transform GoDaddy into a global business. At the time, GoDaddy was 16 years into building its brand as one of the top domain provider and web services companies in the United States. The Arizona-based company was starting to see interest outside of their home market and knew they needed to expand the business and grow their model. (Interested

[Slideshare] How to Win Asia Like Spotify

Posted on May 22, 2017 by Kerri Lu

Spotify seems to be everywhere in the news these days. A sky-rocketing valuation. Reported widening losses. Rumors of a delayed IPO. Through all the buzz and scrutiny, it’s undeniable that Spotify continues to grow at an exciting rate all around the world. In late 2016, we reported on the music streaming company’s steady international expansion. (Read more about their International Growth Strategies and Asia Expansion in our two-part series.) Since then, Spotify has continued to move fast and gain traction in both local markets and the

Autodesk’s 7 Tips on Improving Localization Collaboration

Posted on May 8, 2017 by Kerri Lu

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Imagine this: you’re a software engineer and you’ve been tasked with leading your team through this process called localization to make sure your product can go global. Challenging, but nothing that you and your team can’t figure out, right? Here’s the catch: your team also needs to work with the new languages themselves, including collaboration with multiple translation vendors and their engineers to ensure localization happens smoothly. So now you’ll have to bridge both internal and external teams’ priorities for a smooth

9 Strategies from Cisco’s Continuous Localization Expert

Posted on April 10, 2017 by Kerri Lu

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What does it take to introduce, then implement an entirely new localization strategy at the “number 1 IT company in the world”? This was the challenge that Cisco’s Internationalisation Architect and “Chief Localization Evangelist” Gary Lefman faced early 2015. He realized that nearly all of the development teams he worked with at Cisco had “gone agile”—they were all using the agile development methodology that is fast becoming the industry standard. So, faced with this daunting task, Gary got to work.

[Technical Tutorial] How To Localize Your Android App

Posted on February 27, 2017 by Kerri Lu

Ready to Localize? Today, we’re excited to launch Part 2 of our free Localization Academy tutorials: a technical tutorial on localizing your Android app. Our Localization Academy tutorials are a roundup of the best tips we’ve learned from helping thousands of companies set up internationalization, translation workflows, and internal infrastructure over the years. Go to OneSky Localization Academy now! Why Localize Your Android App? Since we first published our iOS Localization Tutorial, the positive feedback we’ve received has been overwhelming. Our initial hypothesis, and the motivation behind

[New Data Report] The Proven ROI Benefits of App Localization

Posted on February 14, 2017 by Kerri Lu

Download our statistical analysis to unlock a key piece of your localization strategy. Read Our Report Now The global app market is now worth $44.8 billion; this number is expected to double by 2020. With mobile-first and mobile-only markets emerging around the world, it has never been more tempting to launch your app on the international market. With tools that save up to 50% cost and strategies that allow you to test a market for $20 USD, it’s never been easier to go global. Our

Introducing Our Localization Onboarding Guides

Posted on January 23, 2017 by Kevin Chong

We’ll be the first to admit it: localization can be a tricky process. With so many options available, it can be hard to know where to start. Over the years, we’ve helped thousands of clients take their apps, games, and companies global. We’ve learned one thing for sure: it doesn’t have to be complicated. Localization is not an impossible task. To show we really mean this, our Customer Success team has created 2 new Onboarding Guides. These will help users

How to Grow a Business in 190 Markets: 4 Lessons from Airbnb

Posted on January 16, 2017 by Patrick Yip

16 January 2017 Update: In 2015, we first published this case study on Airbnb’s global growth. Now, almost 2 years later, Airbnb is not slowing down anytime soon, with further expansions, acquisitions, and new products in 2016, including the much-hyped Airbnb Trips. With so much growth under its belt, we thought it’d be a good time to take another look at the tactics that first launched Airbnb to the world. We hope you enjoy the new Slideshare format and focus on

6 Game Localization Tips from BANDAI NAMCO

Posted on November 22, 2016 by Kerri Lu

BANDAI NAMCO’s Historical Global Growth It’s hard to hear that classic “waka waka” soundtrack and not immediately be taken back. PAC-MAN is the classic arcade game of the 1980s, and we’ve all found ourselves at some point running in fear from Blinky, Inky, Pinky, and Clyde. But PAC-MAN isn’t just famous because it’s great. Its founding company, Namco, used an inventive and highly successful localization strategy during a time when most other companies weren’t even thinking about the possibilities of