Internationalize your app and multiply your user reach easily. Sign up now

OneSky Logo Blog

Insights on international expansion

Twitter’s Alline de Paula Shares 5 Pro Tips for Marketing Localization

twitter marketing localization thumbnail

It takes a village to raise a child. But if your child is a product ready to go global, uniting your “village,” or team, is a major challenge—particularly when it comes to your marketing localization. The main pain point when it comes to localizing your marketing assets is deciding who gets the final say: is it your Marketing Team, the gatekeepers of your unified international messaging? Or is it your Localization Team, who knows the ins and outs of individual


6 Expert Translators on Crafting Better Translations

expert-translation-tips-icon

This Friday, September 30th is International Translation Day, where we take the opportunity to recognize the growing community of translators around the world. As one of today’s fastest-growing industries, translation plays a critical and influential role in globalization, especially as more and more businesses are moving online and becoming accessible at an unprecedented scale. Despite developments in translation technology, nothing comes close to the quality of work produced by professional translators. With their linguistic training and dedication to their craft,


How to Solve the 5 Most Common Technical Issues in Localization

localization-tech-issues-thumbnail

So you did your research, looked into all your growth options, and decided that a first round of localization for your product is the way to go. You’re ready to go global, but you’re uncertain about all the technical steps involved. Or you’re already knee-deep in managing your team’s localization efforts and feeling overwhelmed with all the technical jargon. If you feel like this kid in the image above when navigating the localization process, don’t worry, you’ve come to the


5 Challenges in English-French Translation and How You Can Solve Them

french-translation-challenges-thumbnail

This post is part of our new series “Translation Challenges” highlighting the unique difficulties in translating to specific languages. With each language, we’ll also offer some insights into the opportunities of localizing to that language. We’ve written on Spanish translations, and future posts will cover other popular languages like German, Chinese, and many more. Subscribe to our blog newsletter so you don’t miss out! Parlez-vous français? French speakers are virtually everywhere. It is the only language aside from English spoken on


How Mavenfall Got Featured in 100+ App Stores with Localization

Look up the top challenges facing mobile game developers today and you won’t find just a few—you’ll find dozens of major hurdles. Among these challenges, ranging from budget concerns to crafting good story content to marketing your game, one problem that comes up over and over again is app discoverability. According to data from Newzoo Games, mobile games are generating 37% of the $99.6 billion revenue from the gaming industry this year. It’s a rapidly growing and exciting market—but also


5 Challenges in English-Spanish Translation and How You Can Solve Them

spanish translation challenges

This post is part of our new series “Translation Challenges” highlighting the unique difficulties in translating to specific languages. With each language, we’ll also offer some insights into the opportunities of localizing to that language. Future posts will cover other popular languages like German, French, Chinese, and many more. Subscribe to our blog newsletter so you don’t miss out! ¿Hablas español? Chances are, given the world’s current language breakdown, there’s a huge chance you do. 427 million chances, to be


7 Tips to Ace Your Mobile Game Launch in Thailand

thailand-mobile-game-thumbnail

This blog post is part of our “Where to Go” series, featuring market-specific insights and tips to help you launch in trending markets around the world. Interested in launching in another popular country in the region? Check out our other guides to localizing in Southeast Asia: India, Indonesia, Vietnam. If you’re thinking of expanding globally in 2016, Thailand should be high on your list. With greater smartphone accessibility and usage in recent years, Southeast Asia has been on every mobile


[New eBook] What the heck is Minimum Viable Localization (MVL)??

thumbnail

Going global with your product is daunting. If you’re a first-timer to localization, the time, cost, and commitment in expanding into new markets can be intimidating. We get it. At OneSky, we’ve helped many companies overcome their initial cold feet to succeeding in the international marketplace. One key lesson we’ve learned: starting small is often the best way to go when it comes to localizing for the first time. Based on our clients’ experiences and the popular Minimum Viable Product


Launch Everywhere—How Uber Won 450+ Markets

uber-global-expansion-thumbnail

Update 1 August 2016  In a surprising turn of events, several sources are reporting that Uber China will be merging with its long-time rival, Didi Chuxing. Possible reasons behind Uber’s defeat could be the unique difficulties of entering the China market as well as Didi Chuxing’s local know-how and massive consumer base, following its own merger last year. Many say this strategic move may help Uber move faster towards IPO. Read the following blog post to learn more about Uber’s unstoppable


Localization in iOS 10 is Even Easier: Here’s What We Learned at WWDC

wwdc-thumbnail

Introduction: The Worldwide Developers Conference Get a bunch of iOS developers in a room, and there’s a lot that can happen. Amazing apps. Crazy hacks. Tip trading. But, when it comes to Apple’s annual Worldwide Developers Conference (WWDC), you’re also going to get silence. Because that’s when Apple rolls out their major updates, and everyone is listening carefully. You’ve most likely heard some of the news already. The big buzz this year is that developers will now be able to place ads