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Translation & Localization Blog

7 Facts You Should Know Before Getting Into the Japanese App Market

Posted on by Katrina Leung
7 Facts You Should Know Before Getting Into Japanese App Market

Recent reports from App Annie and Distimo have announced Japan as the winner in world’s app spending chart and mobile game profit margin since 2013. While every app developer is looking at this lucrative market, Japan has long been known as a difficult market for foreign players to penetrate. Is the scene as optimistic as it seems? Here we got 7 quick facts you must know before stepping into this market.     1. Japan tops App Spending Charts since

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Posted in Localization Tips

Bring It to the World: TrekkSoft

Posted on by Patrick Yip
trekksoft

This is part of our series “Bring it to the world” which profiles websites and apps that offer localized versions to reach happy users from many parts of the world. We’re following OneSky famous users to discover their experience and philosophy of localization that makes their products so awesome to global users. This week we interviewed Valentin Binnendijk, CTO & Co-founder at TrekkSoft Ltd..   Q&A with Valentin Binnendijk, CTO & Co-founder at TrekkSoft Ltd. 1. How did you get

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Posted in Case studies

What Are the Best Languages for Your Global App?

Posted on by Patrick Yip
language

What Languages Should I Translate? You have a great app. And you know that localizing that app will boost revenue and bring your product to consumers around the world. But which parts of the world should you target first? Which languages should you start with? Those aren’t easy questions. It’s been estimated that there are more than 120 languages in the world that have at least 10 million speakers. Among this enormous diversity, choosing the best languages in which to

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Posted in Localization Tips

Bring It to the World: Freshdesk

Posted on by Patrick Yip
freshdesk_localization_small

This is part of our series “Bring it to the world” which profiles websites and apps that offer localized versions to reach happy users from many parts of the world. We’re following OneSky famous users to discover their experience and philosophy of localization that makes their products so awesome to global users. This week we interviewed Shihab Muhammed, a Product Manager at Freshdesk Inc.   Q&A with Shihab Muhammed, Product Manager at Freshdesk Inc. 1. How did you get the

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Posted in Case studies

Lost in Translation: How an IKEA Toy Became a Political Symbol

Posted on by Patrick Yip
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A Toy by Any Other Name? Despite being known as a city of luxury goods shopping, we saw something unusual this Monday: shoppers scrambling to get their hands on an ordinary IKEA doll. It had all started with a bungled translation, and an act of political protest against Hong Kong’s unpopular government. The toy is called Lufsig, the Swedish word for “clumsy.” Based on the villainous wolf in the story of Little Red Riding Hood, Lufsig is being sold by

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Posted in Localization Insight

The Secret to Speedy Crowdsourced Translations

Posted on by Patrick Yip
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The Early Bird Gets the Worm When it comes to crowdsourced translation, the sheer scale of the job can cause problems. The average app or website has so much content, and sometimes the community just can’t translate all of your material very quickly. Meanwhile, by the time you’ve translated every part of your product, your competitors may have already moved into that new market and established a foothold that’s hard to challenge. Fortunately, with a few tricks, you can learn

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Posted in Guide to Crowdsourced Translation

Why Facebook’s Missing Thumb May Be About More Than Just Design

Posted on by Patrick Yip
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Facebook’s Thumb is Gone on Websites As you may have noticed, the iconic Facebook thumb icon has made an exit. Facebook’s Like and Share buttons, seen more than 22 billion times every day and embedded on 7.5 million websites, are now getting their first ever redesign. The new Like button features the Facebook “f” logo instead of a thumb. It is white on blue, rather than blue on white. The same is true for the new share button, which replaces

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Posted in Facebook, Localization Insight

Educational Technology Has a Language Problem. Here’s How to Fix It

Posted on by Patrick Yip
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  Educational Technology has Struggled to be Truly Global Technological innovations like massive open online courses (MOOCs) and collaborative learning platforms have the potential to transform education worldwide. They offer cheap, high-quality education that’s accessible, at least in theory, to anyone with a bit of spare time and an internet connection. The problem, though, is that educational technologies are usually available only in English. As a result, these innovative tools end up being least accessible to the very populations that

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Posted in Localization Insight

Is Your App Ready to Capture the Global Christmas Boom?

Posted on by Patrick Yip
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  It’s Going to be an “iPad Christmas” Back in October, Apple launched the brand new iPad Air, just in time for the beginning of the Christmas shopping season. At the company’s earning announcement a few days later, CEO Tim Cook predicted that it’s going to be an “iPad Christmas”. Apple expects that the holiday quarter sales will be $55 to $58 billion, with a gross margin in the range of 36.5 percent to 37.5 percent. Jonny Evans of Computerworld

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Posted in Localization Tips

Your 5-Minute Guide to Testing Mobile Apps in New Markets

Posted on by Patrick Yip
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  Test the Waters without Spending a Dollar (Almost) Why do startups hesitate to go global? Two reasons come to mind. One: budgets are tight, and there’s a perception that building a multinational brand will require some serious cash. Reason number two: failure seems all too likely. Startups are risky, and it can be daunting to venture into a new market, especially one with a different culture and a different language. We don’t think these reasons are especially convincing. Stepping

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Posted in Localization Tips, Mobile Apps