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Insights on international expansion

6 Game Localization Tips from BANDAI NAMCO

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BANDAI NAMCO’s Historical Global Growth It’s hard to hear that classic “waka waka” soundtrack and not immediately be taken back. PAC-MAN is the classic arcade game of the 1980s, and we’ve all found ourselves at some point running in fear from Blinky, Inky, Pinky, and Clyde. But PAC-MAN isn’t just famous because it’s great. Its founding company, Namco, used an inventive and highly successful localization strategy during a time when most other companies weren’t even thinking about the possibilities of


21 Ways to Get Your App Featured on the App Store

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15 November 2016 Update: It’s been almost one year since we first launched this post. To date, it has become one of our most popular articles! Since times are always changing in our industry, we’ve decided to update some of last year’s information in the original article (below). We’ve also adapted the content for Slideshare, so it’s more accessible and useful to a wider audience.  And as always—let us know in the comments below if you’re successfully featured. Good luck!  21


How Spotify Wins 6 Challenging Markets in Asia (Includes Japan Pre-Launch Case Study)

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This post is Part 2 of our in-depth analysis of Spotify’s global expansion. The first post, which covered 9 International Growth Strategies Spotify used to acquire more than 100 million users, can be found here. “We want to be everywhere in Asia,” said Sunita Kaur, Managing Director for Spotify Asia to Bloomberg earlier this year. 3 years since Spotify’s Asia expansion, while not yet “everywhere” in the region, the company’s in great shape. The music streaming service first launched in Asia


9 International Growth Strategies from Spotify

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2016 is Spotify’s year in the spotlight. Then again, since its meteoric rise in the last decade, Spotify has already spent many years on everyone’s radar. To date, Spotify has half a billion registered users, more than 100+ million active users, and 40 million paying subscribers worldwide—all streaming the 30 billion songs on a platform that’s available in 50+ languages. Spotify’s growth in paid users is exponential: the number of paying customers was 30 million just 5 months ago. The


5 Global Marketing Strategies for Winning 3 Key APAC Holiday Campaigns (2016 Edition)

Wondering why your China-based clients and vendors aren’t returning your emails this whole week? Chances are, they might be one of the nearly 600 million Chinese traveling this first week of October for Golden Week, a week-long national holiday in China. That’s a 12% increase from last year and nearly half of the biggest population in the world. This is just one of the many holidays celebrated around the world that have significant impact on locals—including their spending behavior, both


We’re making changes to our Translation Management System (TMS) plans

Today, we are rolling out new plans for our OneSky Translation Management System (TMS). An advanced management platform, our TMS is the ideal solution for projects involving multiple collaborators. To better serve the growing demand and our clients’ diverse needs, we are expanding the number of available plans and adjusting the pricing. Our new plans start from 10 collaborators for $89/month, to 50 for $299/month, billed annually. Custom plans are available as well.  To learn more about our new plans, please


Twitter’s Alline de Paula Shares 5 Pro Tips for Marketing Localization

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It takes a village to raise a child. But if your child is a product ready to go global, uniting your “village,” or team, is a major challenge—particularly when it comes to your marketing localization. The main pain point when it comes to localizing your marketing assets is deciding who gets the final say: is it your Marketing Team, the gatekeepers of your unified international messaging? Or is it your Localization Team, who knows the ins and outs of individual


6 Expert Translators on Crafting Better Translations

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This Friday, September 30th is International Translation Day, where we take the opportunity to recognize the growing community of translators around the world. As one of today’s fastest-growing industries, translation plays a critical and influential role in globalization, especially as more and more businesses are moving online and becoming accessible at an unprecedented scale. Despite developments in translation technology, nothing comes close to the quality of work produced by professional translators. With their linguistic training and dedication to their craft,


How to Solve the 5 Most Common Technical Issues in Localization

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So you did your research, looked into all your growth options, and decided that a first round of localization for your product is the way to go. You’re ready to go global, but you’re uncertain about all the technical steps involved. Or you’re already knee-deep in managing your team’s localization efforts and feeling overwhelmed with all the technical jargon. If you feel like this kid in the image above when navigating the localization process, don’t worry, you’ve come to the


5 Challenges in English-French Translation and How You Can Solve Them

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This post is part of our new series “Translation Challenges” highlighting the unique difficulties in translating to specific languages. With each language, we’ll also offer some insights into the opportunities of localizing to that language. We’ve written on Spanish translations, and future posts will cover other popular languages like German, Chinese, and many more. Subscribe to our blog newsletter so you don’t miss out! Parlez-vous français? French speakers are virtually everywhere. It is the only language aside from English spoken on