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Insights on international expansion

Everything You Need to Know About Chinese New Year 2016–and Why It Matters for Your App


New Year, New Opportunities… in the East In just a few weeks, there’s going to be a gigantic event: one that tons of people will participate in, that inspires a lot of celebrating,  and that has huge potential for retail and advertising. No, not the Super Bowl. We’re talking about Chinese New Year, a major, week-long event celebrated by the entire Chinese community, beginning on February 7, 2016. And since the Chinese community numbers over 1.3 billion people, that makes it a pretty big deal. Last Chinese New Year (CNY),

The Ultimate Cheat Sheet to China’s Android App Stores

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Update: we have updated the market data on the cheat sheet in December, 2015. If you haven’t downloaded the updated version, do check this out again. Not long ago, the OneSky blog included some information about Chinese app stores as part of a larger post about Chinese mobile markets. Afterward, we got so many requests for more information about breaking into the Chinese app market that we’ve decided to publish regular content on the topic. In our first offering, we’ve put together

5 Tips to Get Your Apps Ready for Christmas


Is your app ready for the holidays? Ah, Christmas. That magical time of year: when trees twinkle with lights, houses smell like baking cookies…..and apps are downloaded like crazy. It’s well known that Christmas Day brings the highest rate of app downloads. Last year was no exception; Flurry Analytics shows that there were 150% more downloads on December 25 than on any other day of the month, on average.  So, if you’re hoping to boost your app downloads and improve monetization

Announcing OneSky Localization Academy


Today, we’re excited to announce OneSky Localization Academy—a resourceful place for you to become an expert localization engineer, for free. Go to OneSky Localization Academy now! A new learning hub The Academy is full of best practices we’ve learned by working with thousands of companies on their internationalization setup, translation workflow, and internal infrastructure. You’ll start with the basics of how to localize an app from scratch, best practices in internationalization (i18n), and more! We just released the first course on the

21 Ways to Get Your App Featured on the App Store


Features are key. But how do you get them? There are more than 1,600 apps being submitted to the iTunes App Store daily. Yes, you read that right: daily. It’s not too surprising. App stores are, after all, the malls of the technological world. And if Apple’s App Store is a mall, it’s a huge one: one that is the only mall for the hundreds of millions of iOS users on Earth. Unless your iPhone is jailbreaked, the App Store is the only

The 22 Freshest Stats & Graphs for the Global App Markets


You wouldn’t buy a car without looking up some stats….and that’s just a couple tons of glass and metal. When it comes to the global app market, you’re going to be thinking in billions–of dollars, of people, of downloads. So you should probably have some numbers ready. As you go about crafting your perfect global strategy, it’s helpful to be aware of the most up-to-date information about the mobile market. Luckily, we’ve gone ahead and collected that data for you. Here are

Everything You Need to Know about Hong Kong and Taiwan’s Mobile Gaming Market


  When we say, “best tech markets in East Asia” what do you think? The answer seem obvious, at least if you look at the numbers. China. Japan. Korea. And it’s true: these definitely are the biggest tech markets in the region. But bigger doesn’t necessarily mean better. These markets are huge, but they also come with huge market barriers. So, we have two other answers to throw in: Hong Kong and Taiwan. Although they’re smaller markets, they still offer

Scoping Your Localization Project in 4 Easy Steps


Like most great ideas, localization is actually quite simple—but with a lot of tricky details. When you take on a new localization project, there are a few questions you’re going to have to answer. And it’s best to answer them before you get started. After all, localization isn’t one-size-fits-all. For some projects, it might make sense to localize everything; for others, it might make sense to localize only part, or to do it gradually. You’re going to have to figure

Using Your Conversion Rate to Find Your Target Markets


The good news? Your app has gained a steady foothold in your market. The even better news? You’re ready to take the next step and expand your user base: in other words, it’s time for you to localize. But there are a lot of choices to make. Amongst the hundreds of countries, dozens of languages, and thousands of potential users, how do you decide which market is going to be the most profitable for you to enter and capture? We

How to Get Started with App Localization (a Free eBook)


At a fast growing startup, there’s a point where you want to expand internationally to attract overseas users and boost revenue. The international market is of course lucrative. Let’s do the math: according to App Annie’s 2014 retrospective, the United States, Japan, and South Korea are the three biggest app markets in the world. Together, they generate more revenue than every other country in the world combined. If your app is already in English, just add Japanese and Korean for