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Insights on international expansion

A Five-Minute Guide to Mobile Gaming Markets in Southeast Asia


Meet this year’s hottest mobile gaming market Markets change—fast. China and Latin America have both gotten a lot of buzz in the past, but, now, China is showing slowed growth, and there’s a lot of uncertainty around Latin America. So, where’s the new hot spot? Southeast Asia, or SEA. When you look at the numbers, it’s easy to see why SEA is catching the eye of the mobile gaming industry. Six hundred million people. Eleven countries. And some truly astonishing growth

Introducing App Marketing Stack


We’re excited to introduce a new website of ours: App Marketing Stack. It’s a curated directory of tools and resources on app marketing and mobile growth, and you’re going to love it. “But wait,” you wonder, “I’m going to love it? I’m not even sure I need it!” In this blog post, we’ll explain the importance of mobile growth, what the Mobile Growth Stack is, and how our website enables you to use that tool to make it so much easier

8 Steps to Get App Localization Started


You work at a fast-growing startup. You’re aware that it’s time to expand to international markets—more users and bigger revenues are your top priorities right now. And you know the international market is lucrative; according to App Annie’s 2014 retrospective, the United States, Japan, and South Korea are the three biggest app markets in the world. Together, these countries generate more revenue than every other country in the world combined. So, how are you going to make sure you’ve covered the three

Here’s Why Your Mobile Game Needs a Translation Management System


Game localization is hard… You battle your way to the final screen of Ghostbusters, only to see: “Conglaturation!! Now go and rest our heroes!” Ah, victory? True, it’s been a few years since Ghostbusters, but that doesn’t mean translations have gotten that much better. (Although it’s the old generation of errors that has spawned some pretty good listicles.) Game companies still make a lot of mistakes when bringing their work to overseas markets. And that’s not surprising: game localization is hard. Publisher XSEED shared

Everything You Need to Know About Chinese New Year 2016–and Why It Matters for Your App


New Year, New Opportunities… in the East In just a few weeks, there’s going to be a gigantic event: one that tons of people will participate in, that inspires a lot of celebrating,  and that has huge potential for retail and advertising. No, not the Super Bowl. We’re talking about Chinese New Year, a major, week-long event celebrated by the entire Chinese community, beginning on February 7, 2016. And since the Chinese community numbers over 1.3 billion people, that makes it a pretty big deal. Last Chinese New Year (CNY),

The Ultimate Cheat Sheet to China’s Android App Stores

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Update: we have updated the market data on the cheat sheet in December, 2015. If you haven’t downloaded the updated version, do check this out again. Not long ago, the OneSky blog included some information about Chinese app stores as part of a larger post about Chinese mobile markets. Afterward, we got so many requests for more information about breaking into the Chinese app market that we’ve decided to publish regular content on the topic. In our first offering, we’ve put together

5 Tips to Get Your Apps Ready for Christmas


Is your app ready for the holidays? Ah, Christmas. That magical time of year: when trees twinkle with lights, houses smell like baking cookies…..and apps are downloaded like crazy. It’s well known that Christmas Day brings the highest rate of app downloads. Last year was no exception; Flurry Analytics shows that there were 150% more downloads on December 25 than on any other day of the month, on average.  So, if you’re hoping to boost your app downloads and improve monetization

Announcing OneSky Localization Academy


Today, we’re excited to announce OneSky Localization Academy—a resourceful place for you to become an expert localization engineer, for free. Go to OneSky Localization Academy now! A new learning hub The Academy is full of best practices we’ve learned by working with thousands of companies on their internationalization setup, translation workflow, and internal infrastructure. You’ll start with the basics of how to localize an app from scratch, best practices in internationalization (i18n), and more! We just released the first course on the

21 Ways to Get Your App Featured on the App Store


Features are key. But how do you get them? There are more than 1,600 apps being submitted to the iTunes App Store daily. Yes, you read that right: daily. It’s not too surprising. App stores are, after all, the malls of the technological world. And if Apple’s App Store is a mall, it’s a huge one: one that is the only mall for the hundreds of millions of iOS users on Earth. Unless your iPhone is jailbreaked, the App Store is the only

The 22 Freshest Stats & Graphs for the Global App Markets


You wouldn’t buy a car without looking up some stats….and that’s just a couple tons of glass and metal. When it comes to the global app market, you’re going to be thinking in billions–of dollars, of people, of downloads. So you should probably have some numbers ready. As you go about crafting your perfect global strategy, it’s helpful to be aware of the most up-to-date information about the mobile market. Luckily, we’ve gone ahead and collected that data for you. Here are