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Insights on international expansion

[New Data Report] Localized Apps Are 7x More Likely To Be Featured in the App Store

A question we often get is: what is the actual ROI impact of localization on my business? Let’s say you’re interested in localizing. You want a bigger piece of the global marketshare pie, and you’ve seen the positive effects of other companies and competitors who’ve gone global. But the only thing that’s holding you back from getting started is answering these initial questions. Is it worth it to localize? What am I getting out of it? There are lots of great


Introducing Our Localization Onboarding Guides

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We’ll be the first to admit it: localization can be a tricky process. With so many options available, it can be hard to know where to start. Over the years, we’ve helped thousands of clients take their apps, games, and companies global. We’ve learned one thing for sure: it doesn’t have to be complicated. Localization is not an impossible task. To show we really mean this, our Customer Success team has created 2 new Onboarding Guides. These will help users


How to Grow a Business in 190 Markets: 4 Lessons from Airbnb

16 January 2017 Update: In 2015, we first published this case study on Airbnb’s global growth. Now, almost 2 years later, Airbnb is not slowing down anytime soon, with further expansions, acquisitions, and new products in 2016, including the much-hyped Airbnb Trips. With so much growth under its belt, we thought it’d be a good time to take another look at the tactics that first launched Airbnb to the world. We hope you enjoy the new Slideshare format and focus on


6 Game Localization Tips from BANDAI NAMCO

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BANDAI NAMCO’s Historical Global Growth It’s hard to hear that classic “waka waka” soundtrack and not immediately be taken back. PAC-MAN is the classic arcade game of the 1980s, and we’ve all found ourselves at some point running in fear from Blinky, Inky, Pinky, and Clyde. But PAC-MAN isn’t just famous because it’s great. Its founding company, Namco, used an inventive and highly successful localization strategy during a time when most other companies weren’t even thinking about the possibilities of


21 Ways to Get Your App Featured on the App Store

15 November 2016 Update: It’s been almost one year since we first launched this post. To date, it has become one of our most popular articles! Since times are always changing in our industry, we’ve decided to update some of last year’s information in the original article (below). We’ve also adapted the content for Slideshare, so it’s more accessible and useful to a wider audience.  And as always—let us know in the comments below if you’re successfully featured. Good luck!  21


How Spotify Wins 6 Challenging Markets in Asia (Includes Japan Pre-Launch Case Study)

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This post is Part 2 of our in-depth analysis of Spotify’s global expansion. The first post, which covered 9 International Growth Strategies Spotify used to acquire more than 100 million users, can be found here. “We want to be everywhere in Asia,” said Sunita Kaur, Managing Director for Spotify Asia to Bloomberg earlier this year. 3 years since Spotify’s Asia expansion, while not yet “everywhere” in the region, the company’s in great shape. The music streaming service first launched in Asia


9 International Growth Strategies from Spotify

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2016 is Spotify’s year in the spotlight. Then again, since its meteoric rise in the last decade, Spotify has already spent many years on everyone’s radar. To date, Spotify has half a billion registered users, more than 100+ million active users, and 40 million paying subscribers worldwide—all streaming the 30 million songs on a platform that’s available in 50+ languages. Spotify’s growth in paid users is exponential: the number of paying customers was 30 million just 5 months ago. The company,


5 Global Marketing Strategies for Winning 3 Key APAC Holiday Campaigns (2016 Edition)

Wondering why your China-based clients and vendors aren’t returning your emails this whole week? Chances are, they might be one of the nearly 600 million Chinese traveling this first week of October for Golden Week, a week-long national holiday in China. That’s a 12% increase from last year and nearly half of the biggest population in the world. This is just one of the many holidays celebrated around the world that have significant impact on locals—including their spending behavior, both


We’re making changes to our Translation Management System (TMS) plans

Today, we are rolling out new plans for our OneSky Translation Management System (TMS). An advanced management platform, our TMS is the ideal solution for projects involving multiple collaborators. To better serve the growing demand and our clients’ diverse needs, we are expanding the number of available plans and adjusting the pricing. Our new plans start from 10 collaborators for $89/month, to 50 for $299/month, billed annually. Custom plans are available as well.  To learn more about our new plans, please


Twitter’s Alline de Paula Shares 5 Pro Tips for Marketing Localization

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It takes a village to raise a child. But if your child is a product ready to go global, uniting your “village,” or team, is a major challenge—particularly when it comes to your marketing localization. The main pain point when it comes to localizing your marketing assets is deciding who gets the final say: is it your Marketing Team, the gatekeepers of your unified international messaging? Or is it your Localization Team, who knows the ins and outs of individual