How Evernote Reached 4 Million Users in China Within 1 Year
Introduction It’s a million-dollar question: how can tech start-ups gain access to China’s huge market? That’s not an easy question to answer. China is culturally unique, and its Great Firewall, along with the rapid proliferation of cloned products, can trip up even the smartest companies. Google and Groupon are two notable examples of companies that have failed to establish a foothold in the Chinese market. Still, there are success stories. Take Evernote. After just one year in China, the popular
