Having an awesome app that has gained so much traction, one challenge that Plain Vanilla Games faces is how to keep that growth. To continue growing its user-base at a fast pace, expanding into international markets is the strategy to go and localization becomes a crucial part in reaching out to users whose first language is not English.
To attract more international users, other than app description and in-app text, Plain Vanilla Games also needs to keep the QuizUp website and help-desk articles multilingual to ensure the smoothest user-experience. As these contents are all written in different file formats and stored on different platforms, what Plain Vanilla Games needs is a solution that can help them manage the localization process efficiently. Especially with their agile development environment, managing frequent incremental updates can be really cumbersome without a good tool in place.
Since questions inside the QuizUp app are all contributed by users, Plain Vanilla Games also wants to include their users in the localization process where users can suggest, vote for and review translations. So they needs a solution that the provides the option to combine professional translation service and crowdsourced translation so that they can rely on professionals for the core app UI and help documents while engaging users in localizing the questions.
With OneSky’s extensive scope of integrations, Plain Vanilla Games can easily translate various kinds of content, including app description, in-app text of their iOS and Android apps, website and help-desk articles, into different languages. Our integrations allow easy import and export for a wide range of file formats. For examples, for their in-app text, they simply need to upload their resource files (e.g. .strings, .xml) and our system can automatically parse the file to extract the human readable text. Our rich API also allows Plain Vanilla Games to minimize the human effort needed in the process.
OneSky also makes it very easy for Plain Vanilla Games to manage their updates. Simply by importing their updated resource files, our system can automatically detect which phrases were updated and Plain Vanilla Games can easily send out translation orders that include only the updated content with just a few clicks.
As their non-English user community becomes more mature, Plain Vanilla Games can also invite their loyal users to contribute easily using OneSky online translation collaboration tool. For examples, users can suggest translations that they believe would be attractive to other users and can also vote for their favourite translations.
By using OneSky translation management platform, Plain Vanilla Games was able to save significant amount of engineering efforts in the localization process and was able to launch 5 language versions in less than 2 months.
QuizUp localization project has been a huge success. In just 7 months after its launch, QuizUp passed 20 million users, with most of the growth coming from international users.