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Insights on international expansion

Category: Web Localization

Google Developers’ 5 Tips on Building for Emerging App Markets

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Which Markets Google Is Targeting Next and Why The key theme for localization for I/O 2017 is building for emerging app markets around the world. These are places that might be fairly underdeveloped in infrastructure and connectivity. Think places like India, Brazil, and Indonesia. This year’s Google I/O Developer Conference had many localization updates for building global apps in Android. (Click here for our full coverage of this year’s conference.) So why’s Google focused on these emerging app markets? And why should you be interested as well? Because they’re also extremely high-growth markets where

Android Tools for Building Global Apps: Localization Updates From Google I/O 2017

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Are you an iOS developer, too?  Check out our coverage of this year’s Apple WWDC Developers Conference here. We’ll be back next week with more from Google’s developers team on the most exciting markets you should localize to, and how you should do it. Subscribe to our Localization Newsletter and be the first to know when we publish!  Highlights from Google I/O 2017 Earlier this May, thousands of developers flocked to Mountain View, California for Google I/O 2017, the company’s annual developers conference. It’s one of the

GoDaddy’s EVP of Global Platform Development Shares 6 Global Growth Tactics

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When James Carroll was brought into GoDaddy in 2013 as EVP of Global Platform Development he was tasked with a singular mission: transform GoDaddy into a global business. At the time, GoDaddy was 16 years into building its brand as one of the top domain provider and web services companies in the United States. The Arizona-based company was starting to see interest outside of their home market and knew they needed to expand the business and grow their model. (Interested

Autodesk’s 7 Tips on Improving Localization Collaboration


Imagine this: you’re a software engineer and you’ve been tasked with leading your team through this process called localization to make sure your product can go global. Challenging, but nothing that you and your team can’t figure out, right? Here’s the catch: your team also needs to work with the new languages themselves, including collaboration with multiple translation vendors and their engineers to ensure localization happens smoothly. So now you’ll have to bridge both internal and external teams’ priorities for a smooth

9 Strategies from Cisco’s Continuous Localization Expert


What does it take to introduce, then implement an entirely new localization strategy at the “number 1 IT company in the world”? This was the challenge that Cisco’s Internationalisation Architect and “Chief Localization Evangelist” Gary Lefman faced early 2015. He realized that nearly all of the development teams he worked with at Cisco had “gone agile”—they were all using the agile development methodology that is fast becoming the industry standard. So, faced with this daunting task, Gary got to work.

How to Grow a Business in 190 Markets: 4 Lessons from Airbnb

16 January 2017 Update: In 2015, we first published this case study on Airbnb’s global growth. Now, almost 2 years later, Airbnb is not slowing down anytime soon, with further expansions, acquisitions, and new products in 2016, including the much-hyped Airbnb Trips. With so much growth under its belt, we thought it’d be a good time to take another look at the tactics that first launched Airbnb to the world. We hope you enjoy the new Slideshare format and focus on

3 Things KPCB Internet Trends Report Tells You about the Global Web

KPCB’s annual Internet Trends Report is well known as what every online marketer should read. Let’s take a look at the fresh released report and see how the Internet just evolved. Internet continues to grow globally Internet started as a U.S. phenomenon in 1995 with just more than 35 million users. Almost twenty years later, there are now 2.8 billion Internet users around the world, while USA internet users only accounts for 10%. China, US and Japan are the biggest Internet

Gearing up for Web Localization? Five Must-See Presentations

Introduction For English speakers, it’s easy to pretend as if the internet is just a giant English-language playground, ruled by American companies like Apple, Google, and Microsoft. But that sense of dominance can be misleading. Only 28.6% of internet users are native English speakers. Major new markets—and major new internet companies—are growing around the world. There’s a huge demand for products that bridge language markets. The lesson here should be fairly obvious: every business with an online presence should at

How Adobe Achieved Double-Digit CTR Increase via International SEO

After learning about all the best tools for international SEO, you may ask yourself, “Is it really worth the extra time and effort to make it work?” In determining its worth, let’s look at a real-life example of successful international SEO marketing. With more than half of its revenue earned outside the U.S., Adobe Global SEO team has to manage 30+ domains, subdomains, & microsites, 1.8M pages, 10M keywords, 14K ad copy rotations and 1000+ landing pages everyday. It’s safe

8 Tools to Kickstart Your International SEO Mobile

Do you know that Google recently estimated that global mobile searches could exceed desktop search volume by the end of 2014? If you still consider mobile as a secondary international distribution channel, it is NOW the time to take it more seriously because it can significantly increase leads and revenue for your company. Well, some of you may argue that most of this growth mainly comes from developing regions, Asian countries (e.g. India, Japan, Korea…etc) and young people who prefer to use mobile devices rather than