Internationalize your app and multiply your user reach easily. Sign up now

OneSky Logo Blog

Insights on international expansion

Category: Unicorns


How Evernote Reached 4 Million Users in China Within 1 Year

Introduction It’s a million-dollar question: how can tech start-ups gain access to China’s huge market? That’s not an easy question to answer. China is culturally unique, and its Great Firewall, along with the rapid proliferation of cloned products, can trip up even the smartest companies. Google and Groupon are two notable examples of companies that have failed to establish a foothold in the Chinese market. Still, there are success stories. Take Evernote. After just one year in China, the popular


The Secret of Monetizing Messaging Apps by Localizing Emoji

Craving for emoji globally Did you not use any emoji in your online conversation today? Emoji have spread around the world while it began as a Japanese phenomenon (Thanks to Apple’s introduction). Asian chat apps like Line and WeChat prove that selling emoji stickers can be a highly profitable business. Western rivals such as Facebook are also joining the craze in the past few year. Although selling Although selling emoji stickers seems promising, there are other localization challenges that we have to avoid, especially if an