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Insights on international expansion

Category: Where to go


Ready for the growth of app downloads this year?

  According to a report by Flurry, iOS and Android apps generally experience much higher downloads during Christmas, thanks to the massive number of smartphones and tablets given out as christmas gifts. This year, recent releases like iPhone 5, Galaxy Note II and Google Nexus are probably on the christmas wishlist of millions. According to the statistics released by Flurry, there were 6.8 million new devices activated alone on Christmas Day of last year. This represents a 353% increase when


Track Competitors & Your App Localization Stats

  Want to capture the booming global apps market, but don’t know which languages to start with first? Want to know what languages your competitors have translated into as a benchmark? Check out OneSky’s free Localization Scorecard for Mobile Apps. Just type in your app store link (or your competitor’s app store link!), and the tool will return a report detailing what languages that app has translated into with suggestions on what languages to target next. It works for both


Japan overtakes US for Google Play revenue

According to a report released by App Annie recently, Japan has surpassed the U.S. and is now the number one country in terms of Google Play revenue. This is the first time in history that the U.S. did not rank as the top country on Google Play in terms of revenue. Since January 2012, the Google Play revenue in the U.S. has only grown 2x while the revenue in Japan has increased by 10x!     According to Bertrand Schmitt,


Freemium Apps are Skyrocketing

App Annie, a mobile app analytics company, has recently published a blog post that highlights the impressive revenue growth experienced by freemium apps worldwide. According to the research, revenue generated by freemium apps has grown more than 4X during the last 24 months for iOS apps and more than 3.5X in 2012 for Google Play apps. With such a gigantic growth, revenue generated by freemium apps is currently far outpacing the revenue generated by premium apps (i.e. paid apps) for


Top Languages used on Facebook

Whenever I talk about localization, people often ask me the same question: “Is it true that most people understand English?” My answer is yes, many people DO understand English, but when deciding whether to localize your websites and apps, it’s the PREFERENCE of your potential users that counts. Especially in today’s world where there are lots of cool websites and apps out there for people to choose from, people are likely to choose the option that they are most comfortable


Language Breakdown for the Top 5 Facebook Outside US

In a previous blog post, we talked about the top countries with the most Facebook users. And the top 10 countries outside US are namely Brazil, India, Indonesia, Mexico, United Kingdom, Turkey, Philippines, France, Germany and Italy. In this blog post, we will take a closer look at the language breakdown (i.e. number of users per language) for each of the top 5 Facebook countries. So if you’re aiming to expand to those countries, you know what languages you should


Top 10 Languages on Facebook

In a previous blog post, we’ve mentioned that the Facebook App Center is now available worldwide and that apps are encouraged to localize their content, including app descriptions, app user interface and screenshots, etc. in order to get the most out of the internationalization of Facebook App Center. But among all languages, which are the top languages that developers should first focus on? To aid your decision making process, we’re going to discuss the top countries and languages with the


Russia: 2nd Fastest Growing Country for iOS Apps

  According to a report by Distimo, the top 5 fastest growing countries in terms of iPhone apps revenue are namely Japan, Russia, China, Taiwan and Thailand. While most developers should be aware of the booming markets in Japan and China (we’ve already discussed the strong growth in Asia in a previous blog post), Russia, being the 2nd fastest growing country with a strong year-on-year growth of 115%, is definitely a market that developers should keep an eye on. It


5 of the Top Ten Fastest Growing iPhone App Markets in Asia

The Rise of iPhone App Markets in Asia According to Distimo, (a mobile app store analytics company) reports that the rise of the mobile app markets in Asia has not shown any signs of slowing down since 2012 and the region is still growing at a very high pace. According to their research, 5 out of the 10 fastest growing countries in terms of revenue generated in the Apple App Store for iPhone are still countries in Asia, namely Japan, China,


Apple App Store Expands into 32 New Countries

During WWDC 2012, Apple CEO Tim Cook announced that the App Store would expand its presence into 32 new countries, bringing the total number of available countries to 155. The 32 new countries that have already been added to the App Store’s country selection page include: Albania, Benin, Bhutan, Burkina Faso, Cambodia, Cape Verde, Chad, Republic of the Congo, Fiji, Gambia, Guinea-Bissau, Kyrgyzstan, Laos, Liberia, Malawi, Mauritania, Federated States of Micronesia, Mongolia, Mozambique, Namibia, Nepal, Palau, Papua New Guinea, São