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Insights on international expansion

Category: Where to go


App Localization in Asia: Understanding the Distribution Channel

Looking Eastward There are as many as 1.5 billion smartphone users in Asia. For developers who are unfamiliar with app localization in Asia, the question is no longer Should I try to gain a foothold in Asia? The question has become How do I properly localize my app to reach those 1.5 BILLION PEOPLE with smartphones? A big part of that equation is mastering East Asia’s diverse distribution channels. These channels provide access to the market, but they form an


What No One Tells You About Vietnam’s Mobile Game Market

Everyone knows about Flappy Bird, the number one iOS app in more than 100 countries. The addictive, animated game is the brainchild of Dong Nguyen, a young Vietnamese developer based in the country’s capital, Hanoi. Nguyen recently pulled the game from the market, but it’s still clearing $50,000 in profits each day. There aren’t many games in the world like Flappy Bird. But its success is not entirely a fluke. Vietnam has a vibrant mobile gaming scene—one that’s often ignored by Western


France Is M-Commerce’s Next Frontier And Here’s How You Can Crack It

France – the next m-commerce frontier The world is migrating toward smartphones. As it does so, more and more retailers are trying to figure out how to drive mobile commerce. Those considerations don’t just apply in English-speaking countries, of course. Some of the most promising markets for m-commerce are countries with huge retail sectors and underutilized m-commerce channels. Which brings us to France. In this post, we’ll introduce you to the promising m-commerce future of one of the world’s most


Here’s Why Mobile Game Devs Have to Consider South Korea

South Korea is Gamer Central There’s nowhere in the world that’s quite as wired as South Korea. The country has a cutting-edge wireless infrastructure, a strong economy, and one of the largest app markets in the world. It also has some of the most passionate gamer communities on earth. For mobile game developers, South Korean is a double-edged sword. The competition is fierce. But the market potential is enormous. In this post, we’ll share the information you need to navigate


A Five-Minute Guide to Indonesia’s Mobile Game Market

Indonesia is a hidden gem. Why is everyone ignoring Indonesia? When mobile game developers think about Asian markets, they tend to focus on China, Japan, and South Korea. That makes sense: those countries have lots of gamers, and competitive app markets. But Indonesia is the hidden gem of the Asian mobile gaming industry. The country has more than 250 million people (it’s the fourth most populous country in the world), and a booming app market. In this post, we’ll show


The Ultimate Guide to Chinese Game & App Publishers

A while ago, we published a cheat sheet about the top 26 China’s Android app stores. In this sequel, we’ve put together a guide to the top game & app publishers in China. Why you have to find a publisher? Because according to Google, more than 80% of users in China buy their mobile games from familiar brand. China has an unique distribution channels, and foreign developers always face the fraud and piracy issues. Thus there’s a strategic reason for


6 Tips to Succeed in Chinese Mobile Game Market

Update: Check out our new Ultimate Guide to Chinese Game and App Publishers for more insights. How to Crack China like Clash of Clans They look like cartoon characters and are known for invading each other’s communities, but the warriors in Clash of Clans have conquered another realm in the last couple years: China. Arriving two years ago, Clash of Clans quickly became one of China’s top 10 grossing mobile games. The Finnish game has remained a bestseller despite challenges from Chinese


Everything You Should Know About the Skyrocketing Indian Mobile Gaming Market

This blog post is an excerpt of our, in partnership of Newzoo, recent report “Knock down the BRIC wall – Your 2015 guide to success in BRIC mobile gaming markets.” Download the eBook now. With 1.2 billion people, a booming economy, and one of the world’s fastest-growing mobile game markets, India is an important destination for game developers. In this blog post, we will look into what should know about Indian mobile gaming market, and how you can get succeeded


Report released: BRIC mobile gaming market will reach $9.4B in 2016

We, in partnership with global games market research firm Newzoo, are pleased to announce the release of our market analysis on BRIC mobile gaming markets. The study delineates the market opportunities, monetization potential, country trends and localization tactics. The key takeaways of the analysis The BRIC mobile gaming market is expected to reach $9.4B in 2016, hugely exceeding the global average. It obtained $5.1 billion revenue in 2014 with a year over year (YoY) growth is at 91.7%. The global YoY


A Quick Guide to Japan’s Huge Mobile Game Market

Japan: the world’s most lucrative mobile game market Japan’s console game market is in decline. But the mobile game market there is booming.  For app developers, that’s great news, because Japanese smartphone gamers are huge spenders. According to Distimo, the average game download in Japan is worth $6.34. Meanwhile, getting new downloads is pretty cheap—just $1.86 per download, on average. And the market is huge. Japan has surpassed the United States in terms of spending on mobile games, according to