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Insights on international expansion

Category: Where to go


2017 Localization Trends & Predictions for 2018

In the past 12 months, OneSky worked with over 1,000 businesses and organizations around the world to localize their apps, games and products for more than 65 markets. As a localization specialist, OneSky is delighted to help our customers expand their global footprints and be an integral part of their successes. With the beginning of the new year, we thought it’d be a good opportunity to highlight some of the localization trends that we saw in 2017, and make a few


Google Developers’ 5 Tips on Building for Emerging App Markets

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Which Markets Google Is Targeting Next and Why The key theme for localization for I/O 2017 is building for emerging app markets around the world. These are places that might be fairly underdeveloped in infrastructure and connectivity. Think places like India, Brazil, and Indonesia. This year’s Google I/O Developer Conference had many localization updates for building global apps in Android. (Click here for our full coverage of this year’s conference.) So why’s Google focused on these emerging app markets? And why should you be interested as well? Because they’re also extremely high-growth markets where


Android Tools for Building Global Apps: Localization Updates From Google I/O 2017

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Are you an iOS developer, too?  Check out our coverage of this year’s Apple WWDC Developers Conference here. We’ll be back next week with more from Google’s developers team on the most exciting markets you should localize to, and how you should do it. Subscribe to our Localization Newsletter and be the first to know when we publish!  Highlights from Google I/O 2017 Earlier this May, thousands of developers flocked to Mountain View, California for Google I/O 2017, the company’s annual developers conference. It’s one of the


GoDaddy’s EVP of Global Platform Development Shares 6 Global Growth Tactics

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When James Carroll was brought into GoDaddy in 2013 as EVP of Global Platform Development he was tasked with a singular mission: transform GoDaddy into a global business. At the time, GoDaddy was 16 years into building its brand as one of the top domain provider and web services companies in the United States. The Arizona-based company was starting to see interest outside of their home market and knew they needed to expand the business and grow their model. (Interested


[Slideshare] How to Win Asia Like Spotify

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Spotify seems to be everywhere in the news these days. A sky-rocketing valuation. Reported widening losses. Rumors of a delayed IPO. Through all the buzz and scrutiny, it’s undeniable that Spotify continues to grow at an exciting rate all around the world. In late 2016, we reported on the music streaming company’s steady international expansion. (Read more about their International Growth Strategies and Asia Expansion in our two-part series.) Since then, Spotify has continued to move fast and gain traction in both local markets and the


5 Global Marketing Strategies for Winning 3 Key APAC Holiday Campaigns (2016 Edition)

Wondering why your China-based clients and vendors aren’t returning your emails this whole week? Chances are, they might be one of the nearly 600 million Chinese traveling this first week of October for Golden Week, a week-long national holiday in China. That’s a 12% increase from last year and nearly half of the biggest population in the world. This is just one of the many holidays celebrated around the world that have significant impact on locals—including their spending behavior, both


7 Tips to Ace Your Mobile Game Launch in Thailand

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This blog post is part of our “Where to Go” series, featuring market-specific insights and tips to help you launch in trending markets around the world. Interested in launching in another popular country in the region? Check out our other guides to localizing in Southeast Asia: India, Indonesia, Vietnam. If you’re thinking of expanding globally in 2016, Thailand should be high on your list. With greater smartphone accessibility and usage in recent years, Southeast Asia has been on every mobile


How Game Translation Caused a Pokémon Protest (And How to Avoid It in the Future)

In Hong Kong this May, around 20 protesters marched to the Consulate-General of Japan to rally against Pikachu’s name change. Yes, you read that right. Pikachu. As in, the Pokémon. The name change of a Pokémon caused a group of Hongkongers to protest at the Japanese consulate. What happened here? You might think it’s another funny meme about the recently released game Pokemon Go — but believe it or not, this is an actual news item. It’s actually also a great lesson


The Global App Market in 22 Stats

You wouldn’t buy a car without looking up some stats….and that’s just a couple tons of glass and metal. When it comes to the global app market, you’re going to be thinking in billions–of dollars, of people, of downloads. So you should probably have some numbers ready. As you go about crafting your perfect global strategy, it’s helpful to be aware of the most up-to-date information about the mobile market. Luckily, we’ve gone ahead and collected that data for you. Here are


Everything You Need to Know about Hong Kong and Taiwan’s Mobile Gaming Market

  When we say, “best tech markets in East Asia” what do you think? The answer seem obvious, at least if you look at the numbers. China. Japan. Korea. And it’s true: these definitely are the biggest tech markets in the region. But bigger doesn’t necessarily mean better. These markets are huge, but they also come with huge market barriers. So, we have two other answers to throw in: Hong Kong and Taiwan. Although they’re smaller markets, they still offer