Internationalize your app and multiply your user reach easily. Sign up now

OneSky Logo Blog

Insights on international expansion

Category: Global Management


Introducing Our Localization Onboarding Guides

localization-onboarding-thumbnail

We’ll be the first to admit it: localization can be a tricky process. With so many options available, it can be hard to know where to start. Over the years, we’ve helped thousands of clients take their apps, games, and companies global. We’ve learned one thing for sure: it doesn’t have to be complicated. Localization is not an impossible task. To show we really mean this, our Customer Success team has created 2 new Onboarding Guides. These will help users


How to Grow a Business in 190 Markets: 4 Lessons from Airbnb

16 January 2017 Update: In 2015, we first published this case study on Airbnb’s global growth. Now, almost 2 years later, Airbnb is not slowing down anytime soon, with further expansions, acquisitions, and new products in 2016, including the much-hyped Airbnb Trips. With so much growth under its belt, we thought it’d be a good time to take another look at the tactics that first launched Airbnb to the world. We hope you enjoy the new Slideshare format and focus on


Twitter’s Alline de Paula Shares 5 Pro Tips for Marketing Localization

twitter marketing localization thumbnail

It takes a village to raise a child. But if your child is a product ready to go global, uniting your “village,” or team, is a major challenge—particularly when it comes to your marketing localization. The main pain point when it comes to localizing your marketing assets is deciding who gets the final say: is it your Marketing Team, the gatekeepers of your unified international messaging? Or is it your Localization Team, who knows the ins and outs of individual


Why Diversity is Good for Tech Startups Aiming for Global, and How Buffer Nailed It

Diversity: not just a buzzword Diversity isn’t just a buzzword. Having a mix of people can make a team more resilient, more adaptable, and better at problem solving. We all get stuck when we’re making decisions. When we’re surrounded by people like us, there’s a tendency for everyone to get hung up on the same things, or share the same weaknesses and blindspots. A more diverse group is better able to approach a range of problems. In other words, they’re