Category: Global Management

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GoDaddy’s EVP of Global Platform Development Shares 6 Global Growth Tactics

When James Carroll was brought into GoDaddy in 2013 as EVP of Global Platform Development he was tasked with a singular mission: transform GoDaddy into a global business. At the time, GoDaddy was 16...

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[Slideshare] How to Win Asia Like Spotify

Spotify seems to be everywhere in the news these days. A sky-rocketing valuation. Reported widening losses. Rumors of a delayed IPO. Through all the buzz and scrutiny, it’s undeniable that Spotify continues to grow...

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Autodesk’s 7 Tips on Improving Localization Collaboration

Imagine this: you’re a software engineer and you’ve been tasked with leading your team through this process called localization to make sure your product can go global. Challenging, but nothing that you and your team...

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9 Strategies from Cisco’s Continuous Localization Expert

What does it take to introduce, then implement an entirely new localization strategy at the “number 1 IT company in the world”? This was the challenge that Cisco’s Internationalisation Architect and “Chief Localization Evangelist”...

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Introducing Our Localization Onboarding Guides

We’ll be the first to admit it: localization can be a tricky process. With so many options available, it can be hard to know where to start. Over the years, we’ve helped thousands of...

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How to Grow a Business in 190 Markets: 4 Lessons from Airbnb

16 January 2017 Update: In 2015, we first published this case study on Airbnb’s global growth. Now, almost 2 years later, Airbnb is not slowing down anytime soon, with further expansions, acquisitions, and new...

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Twitter’s Alline de Paula Shares 5 Pro Tips for Marketing Localization

It takes a village to raise a child. But if your child is a product ready to go global, uniting your “village,” or team, is a major challenge—particularly when it comes to your marketing...

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Why Diversity is Good for Tech Startups Aiming for Global, and How Buffer Nailed It

Diversity: not just a buzzword Diversity isn’t just a buzzword. Having a mix of people can make a team more resilient, more adaptable, and better at problem solving. We all get stuck when we’re...

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