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Insights on international expansion

Category: Game Localization


6 Game Localization Tips from BANDAI NAMCO

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BANDAI NAMCO’s Historical Global Growth It’s hard to hear that classic “waka waka” soundtrack and not immediately be taken back. PAC-MAN is the classic arcade game of the 1980s, and we’ve all found ourselves at some point running in fear from Blinky, Inky, Pinky, and Clyde. But PAC-MAN isn’t just famous because it’s great. Its founding company, Namco, used an inventive and highly successful localization strategy during a time when most other companies weren’t even thinking about the possibilities of


How Mavenfall Got Featured in 100+ App Stores with Localization

Look up the top challenges facing mobile game developers today and you won’t find just a few—you’ll find dozens of major hurdles. Among these challenges, ranging from budget concerns to crafting good story content to marketing your game, one problem that comes up over and over again is app discoverability. According to data from Newzoo Games, mobile games are generating 37% of the $99.6 billion revenue from the gaming industry this year. It’s a rapidly growing and exciting market—but also


How Game Translation Caused a Pokémon Protest (And How to Avoid It in the Future)

In Hong Kong this May, around 20 protesters marched to the Consulate-General of Japan to rally against Pikachu’s name change. Yes, you read that right. Pikachu. As in, the Pokémon. The name change of a Pokémon caused a group of Hongkongers to protest at the Japanese consulate. What happened here? You might think it’s another funny meme about the recently released game Pokemon Go — but believe it or not, this is an actual news item. It’s actually also a great lesson


Here’s Why Your Mobile Game Needs a Translation Management System

Game localization is hard… You battle your way to the final screen of Ghostbusters, only to see: “Conglaturation!! Now go and rest our heroes!” Ah, victory? True, it’s been a few years since Ghostbusters, but that doesn’t mean translations have gotten that much better. (Although it’s the old generation of errors that has spawned some pretty good listicles.) Game companies still make a lot of mistakes when bringing their work to overseas markets. And that’s not surprising: game localization is hard. Publisher XSEED shared


Everything You Need to Know about Hong Kong and Taiwan’s Mobile Gaming Market

  When we say, “best tech markets in East Asia” what do you think? The answer seem obvious, at least if you look at the numbers. China. Japan. Korea. And it’s true: these definitely are the biggest tech markets in the region. But bigger doesn’t necessarily mean better. These markets are huge, but they also come with huge market barriers. So, we have two other answers to throw in: Hong Kong and Taiwan. Although they’re smaller markets, they still offer


What No One Tells You About Vietnam’s Mobile Game Market

Everyone knows about Flappy Bird, the number one iOS app in more than 100 countries. The addictive, animated game is the brainchild of Dong Nguyen, a young Vietnamese developer based in the country’s capital, Hanoi. Nguyen recently pulled the game from the market, but it’s still clearing $50,000 in profits each day. There aren’t many games in the world like Flappy Bird. But its success is not entirely a fluke. Vietnam has a vibrant mobile gaming scene—one that’s often ignored by Western


Here’s Why Mobile Game Devs Have to Consider South Korea

South Korea is Gamer Central There’s nowhere in the world that’s quite as wired as South Korea. The country has a cutting-edge wireless infrastructure, a strong economy, and one of the largest app markets in the world. It also has some of the most passionate gamer communities on earth. For mobile game developers, South Korean is a double-edged sword. The competition is fierce. But the market potential is enormous. In this post, we’ll share the information you need to navigate


A Five-Minute Guide to Indonesia’s Mobile Game Market

Indonesia is a hidden gem. Why is everyone ignoring Indonesia? When mobile game developers think about Asian markets, they tend to focus on China, Japan, and South Korea. That makes sense: those countries have lots of gamers, and competitive app markets. But Indonesia is the hidden gem of the Asian mobile gaming industry. The country has more than 250 million people (it’s the fourth most populous country in the world), and a booming app market. In this post, we’ll show


The Ultimate Guide to Chinese Game & App Publishers

A while ago, we have published a cheat sheet about the top 26 China’s Android app stores. In this sequel, we’ve put together a guide to the top game & app publishers in China. Why you have to find a publisher? Because according to Google, more than 80% of users in China buy their mobile games from familiar brand. China has an unique distribution channels, and foreign developers always face the fraud and piracy issues. Thus there’s a strategic reason


6 Tips to Succeed in Chinese Mobile Game Market

Update: Check out our new Ultimate Guide to Chinese Game and App Publishers for more insights. How to Crack China like Clash of Clans They look like cartoon characters and are known for invading each other’s communities, but the warriors in Clash of Clans have conquered another realm in the last couple years: China. Arriving two years ago, Clash of Clans quickly became one of China’s top 10 grossing mobile games. The Finnish game has remained a bestseller despite challenges from Chinese