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Category: Game Localization


Going Global With iOS 11: WWDC 2017 Localization Updates

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Are you more Android, less Apple? Keep an eye out for our updates from Google I/O 2017 Developer Conference, coming soon to the blog. Subscribe to our Localization Newsletter and be the first to know when we publish!  Highlights from WWDC 2017 One of the tech world’s most anticipated events—Apple’s annual Worldwide Developers Conference (WWDC)—took place earlier this month at the San Jose Convention Center with more than 5,300 attendees. This year, Apple’s new HomePod stole the show. (It’s a Siri-powered speaker and


[Technical Tutorial] How To Localize Your Android App

Ready to Localize? Today, we’re excited to launch Part 2 of our free Localization Academy tutorials: a technical tutorial on localizing your Android app.  Our Localization Academy tutorials are a roundup of the best tips we’ve learned from helping thousands of companies set up internationalization, translation workflows, and internal infrastructure over the years. Go to OneSky Localization Academy now! Why Localize Your Android App? Since we first published our iOS Localization Tutorial, the positive feedback we’ve received has been overwhelming. Our initial hypothesis, and the motivation behind


6 Game Localization Tips from BANDAI NAMCO

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BANDAI NAMCO’s Historical Global Growth It’s hard to hear that classic “waka waka” soundtrack and not immediately be taken back. PAC-MAN is the classic arcade game of the 1980s, and we’ve all found ourselves at some point running in fear from Blinky, Inky, Pinky, and Clyde. But PAC-MAN isn’t just famous because it’s great. Its founding company, Namco, used an inventive and highly successful localization strategy during a time when most other companies weren’t even thinking about the possibilities of


How Mavenfall Got Featured in 100+ App Stores with Localization

Look up the top challenges facing mobile game developers today and you won’t find just a few—you’ll find dozens of major hurdles. Among these challenges, ranging from budget concerns to crafting good story content to marketing your game, one problem that comes up over and over again is app discoverability. According to data from Newzoo Games, mobile games are generating 37% of the $99.6 billion revenue from the gaming industry this year. It’s a rapidly growing and exciting market—but also


How Game Translation Caused a Pokémon Protest (And How to Avoid It in the Future)

In Hong Kong this May, around 20 protesters marched to the Consulate-General of Japan to rally against Pikachu’s name change. Yes, you read that right. Pikachu. As in, the Pokémon. The name change of a Pokémon caused a group of Hongkongers to protest at the Japanese consulate. What happened here? You might think it’s another funny meme about the recently released game Pokemon Go — but believe it or not, this is an actual news item. It’s actually also a great lesson


Here’s Why Your Mobile Game Needs a Translation Management System

Game localization is hard… You battle your way to the final screen of Ghostbusters, only to see: “Conglaturation!! Now go and rest our heroes!” Ah, victory? True, it’s been a few years since Ghostbusters, but that doesn’t mean translations have gotten that much better. (Although it’s the old generation of errors that has spawned some pretty good listicles.) Game companies still make a lot of mistakes when bringing their work to overseas markets. And that’s not surprising: game localization is hard. Publisher XSEED shared


Everything You Need to Know about Hong Kong and Taiwan’s Mobile Gaming Market

  When we say, “best tech markets in East Asia” what do you think? The answer seem obvious, at least if you look at the numbers. China. Japan. Korea. And it’s true: these definitely are the biggest tech markets in the region. But bigger doesn’t necessarily mean better. These markets are huge, but they also come with huge market barriers. So, we have two other answers to throw in: Hong Kong and Taiwan. Although they’re smaller markets, they still offer


What No One Tells You About Vietnam’s Mobile Game Market

Everyone knows about Flappy Bird, the number one iOS app in more than 100 countries. The addictive, animated game is the brainchild of Dong Nguyen, a young Vietnamese developer based in the country’s capital, Hanoi. Nguyen recently pulled the game from the market, but it’s still clearing $50,000 in profits each day. There aren’t many games in the world like Flappy Bird. But its success is not entirely a fluke. Vietnam has a vibrant mobile gaming scene—one that’s often ignored by Western


Here’s Why Mobile Game Devs Have to Consider South Korea

South Korea is Gamer Central There’s nowhere in the world that’s quite as wired as South Korea. The country has a cutting-edge wireless infrastructure, a strong economy, and one of the largest app markets in the world. It also has some of the most passionate gamer communities on earth. For mobile game developers, South Korean is a double-edged sword. The competition is fierce. But the market potential is enormous. In this post, we’ll share the information you need to navigate


A Five-Minute Guide to Indonesia’s Mobile Game Market

Indonesia is a hidden gem. Why is everyone ignoring Indonesia? When mobile game developers think about Asian markets, they tend to focus on China, Japan, and South Korea. That makes sense: those countries have lots of gamers, and competitive app markets. But Indonesia is the hidden gem of the Asian mobile gaming industry. The country has more than 250 million people (it’s the fourth most populous country in the world), and a booming app market. In this post, we’ll show