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Insights on international expansion

App Localization ROI: What the Numbers Reveal

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Read Our Report On App Localization ROI Now

The global app market is now worth $44.8 billion; this number is expected to double by 2020. With mobile-first and mobile-only markets emerging around the world, it has never been more tempting to launch your app on the international market.  With tools that save up to 50% cost and strategies that allow you to test a market for $20 USD, it’s never been easier to go global.

Our newest research looks at the key trends in app localization, so you can dig deep into why, when, and how you should consider localization.

A preview of our data:


Read our free report to learn:

  • Localization trends data across app categories: how many of your competitors have localized and what were the effects
  • Direct & indirect ROI of going global: how much do you improve our odds of getting featured in the App Store after localizing? How can you leverage this as a tool for growth?
  • Popular strategies and how to implement them: what are the tried-and-true tactics of localizing well?


About OneSky

OneSky provides seamless end-to-end localization solutions for thousands of mobile apps, games, websites, and businesses worldwide. We offer professional translation services in 50+ languages and a translation management system (TMS) with API integrations and plugins to streamline your workflow. We hire and carefully screen our own translators to ensure the highest control over quality. Using OneSky’s powerful QA features, cross-functional teams collaborate efficiently to deliver faster release cycles and higher quality translations. See how you can go global at

Kerri Lu

Written by Kerri Lu

Kerri Lu is a marketer at OneSky. She loves to read and write about tech, and is excited to share localization insights on this blog and @TheKerriLu. Outside of work, she's a big believer in public transportation, fresh produce, and WhatsApp voice messages.

  • Enrique west

    Thank you for writing such article. This post was not easy to write, it is jam packed with information.

  • App store optimization optimize your mobile app to get high position amongst an app store’s search results and ranking charts. ASO is gaining huge attraction since it helps many apps in improving its rankings and downloads by huge margins.

  • thanks for the post..

  • Yes, ranking better at the local App Stores encourages more sign ups from users, who are not fluent in English and can ultimately help you generate more revenues.

  • Yes, ranking better at the local App Stores encourages more sign ups from users, who are not fluent in English and can ultimately help you generate more revenues.

  • This data report is very useful to understand economics of app localization and it certainly helps those who proceed for it. Thanks.

  • thank-you for sharing such a important topic about app localization on ROI.

  • Zhen Mia

    Good Post!! The graphic data makes easy to understand this post. Thank you for sharing with us.

  • Kelvin Dron

    This data regarding the localization of apps is very helpful and easily understood from the graphics. Thanks for sharing the data with us. Keep posting.

  • Great Article, Thanks for sharing
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  • nice post

  • Millan Ta

    Really nice topics you had discussed above. I am much impressed. Thank you for providing this nice information here.
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  • Excellent description of the key concepts. Thanks Kerri!